The team here at Models Direct reviews were really chuffed to see that Debenhams have hired a diverse range of real models of all ages, sizes and looks for their new ‘High Summer Look Book’ because they believe that anyone can look great in their range.
The imagery features an amputee, three models over 40 (including one nearing 70), a paralympian athlete, and a size 18 model to celebrate curvy women. The unconventional models used by the UK department store have broken tradition and defied industry norm of young thin models.
In 2012, Debenhams won the All-Party Parliamentary Group (APPG) Body Confidence Award, and a result of its work in this field Debenhams now sits on the Government’s ‘Body Confidence Advisory Committee’.
“Our customers are not the same shape or size so our latest look book celebrates this diversity. We would be delighted if others followed our lead. Hopefully these shots will be a step, albeit a small one, towards more people feeling more comfortable about their bodies.” Said Ed Watson, Director of PR at Debenhams.
Minister for Women and Equalities Jo Swinson said:
“Once again Debenhams is showing that beauty comes in all forms – different skin colours, ages, body shapes and sizes. It was one of the first to introduce size 16 mannequins, and continues to send a clear message to the rest of the retail industry that many customers want to see more diverse and realistic images.”
Models Direct are great believers in this promotion of diversity in modelling and we hope other retailers will follow suit! What do you think of their new look book?