Talent Management Trend Alert: Soft Pastel Shades

Now that the summer sun has finally arrived, our minds are turned to 2012’s summer trends, and this year, the softest of pastel shades are the top choice with both our female and male models here at Talent Management.

H&M's summer collection of pretty pastels
H&M's summer collection of pretty pastels

Now that the summer sun has finally arrived, our minds are turned to 2012’s summer trends, and this year, the softest of pastel shades are the top choice with both our female and male models here at Talent Management.

Ann-Sofie Johansson, H&M’s Head of Design, agrees: “Our summer collection’s pretty pastels are just what I want to wear right now.

“A knee length skirt with pleats, a wide waistband, or elaborate embroidery looks great together with a matching top. Items in pastel shades, such as the sky blue dress, are a dream,” she says.

And how do you wear all those ultra feminine pastel colours? Johansson suggests styling the soft look up with statement accessories: “Accessories are bold, like the gold shell earrings, the bright orange and pink ring and my favourite necklace made of transparent stones.”

Not to forget all our male models at the agency, pastels are also an important story for men this summer. “For men, the colour story is white combined with pastel colours,” Johansson explains.

“White pants or pastel blue or green shorts look really fresh with a pastel or white T-shirt under a blazer in yet another light shade. For the summer, there is also a great selection of swimwear for men.”

So there you have it, stock up on soft pastel shades and get in the summer mood!