H&M’s Beachwear Blues Benefit WaterAid

That’s why, for an incredible ninth year running, Talent Management favourite H&M has teamed up with the charity WaterAid to create the 2011 H&M WaterAid collection – launching in selected stores on May 26th.

Bikini from H&M
Bikini from H&M

You may not think twice about access to clean water, but unfortunately, that isn’t the case for everyone.

That’s why, for an incredible ninth year running, Talent Management favourite H&M has teamed up with the charity WaterAid to create the 2011 H&M WaterAid collection – launching in selected stores on May 26th.

The collection, sales of which will help provide safe water and sanitation to some of the world’s poorest countries, focuses on the colour of… water of course!

With pieces for the entire family, the range of blue beachwear sees light summer clothing alongside swimwear and beach accessory essentials.

When the launch dates comes around, ladies, make sure you look out for some cute jumpsuits, wrap dresses and bikinis, while men, keep and eye out for some on-trend shirts, shorts and espadrilles.

And, not to forget the little ones, the collection also features a fair few summer must-haves for children – which are mini-versions of the adult pieces.

“Every purchase from the collection will help WaterAid save lives and lift people out of poverty,” says Caroline Whatley of WaterAid.

“Since 2002, our collaboration with H&M has raised more than $2.4 million to support this vital work.”

We think all our models will be big fans!