Models & Celebrities Celebrate Marni At H&M Launch In Hollywood

Last Friday night, in a beautifully classic Hollywood house, LA’s finest gathered to celebrate the launch of the much anticipated Marni at H&M collection.

Model Milla Jovovich wearing Marni at H&M, Photographer: Jason Merritt
Model Milla Jovovich wearing Marni at H&M, Photographer: Jason Merritt

Last Friday night, in a beautifully classic Hollywood house, LA’s finest gathered to celebrate the launch of the much anticipated Marni at H&M collection.

Talent Management favourites, including models Milla Jovovich and Clara Paget, and actors Drew Barrymore, Winona Ryder and Lily Collins, joined the 200-count guest list.

All dressed in Marni at H&M, of course, they were entertained by the event’s hosts; Marni’s Founder and Creative Director, Consuelo Castiglioni, the Director of the Marni at H&M campaign, Sofia Coppola, and Margareta van den Bosch, H&M´s Creative Advisor.

More photos from the night…

Clara Paget wearing Marni at H&M, Photographer: Jason Merritt
Clara Paget wearing Marni at H&M, Photographer: Jason Merritt
Lily Collins wearing Marni, Photographer: Jason Merritt
Lily Collins wearing Marni at H&M, Photographer: Jason Merritt
Drew Barrymore wearing Marni at H&M, Photographer: Jason Merritt
Drew Barrymore wearing Marni at H&M, Photographer: Jason Merritt

Drew Barrymore, who, along with the other guests, was treated to an atmospheric evening captured by Coppola’s campaign for the collection, as well as an exclusive performance by Bryan Ferry, said on the night: “I love H&M and I love Marni. I love how H&M are bringing the regal, chic clothes of Marni to everyone.”

“Tonight has been magical,” said van den Bosch. “It is as if Sofia Coppola’s campaign for Marni at H&M has come to life with this party in Hollywood. It’s been amazing to see so many personalities wearing the Marni at H&M collection. I can’t wait for these looks to go into stores so everyone can wear them for themselves.”

Black Swan’s Winona Ryder added: “I’m a huge fan of Marni, I have been for years. I love the whole idea of taking high fashion and making it affordable and accessible with H&M.”

The collection, full of Marni’s signature print and colour, will arrive just in time for spring, due to hit stores from March 8.