Yesterday, Talent Management found out that the British Fashion Council launched their first nationwide search for emerging film-making talent.
As part of their Fash/On Film initiative sponsored by River Island, the BFC are inviting up-and-coming directors to submit film ideas in response to a brief set by leading Spanish designer Emilio de la Morena in conjunction with Fash/On Film.
The film will showcase Emilio’s pre-spring 2013 collection. “I’m building on the direction seen in our autumn/winter collection,” he said, “showing the Emilio woman developing strongly into the sensual urban woman, with a strong sense of who she is and in control of where her life is heading. I am making further explorations into Spanish artisanal techniques, dusting them off and making them fresh and relevant for this woman.”
One filmmaker will be selected to receive professional support and mentoring through the production process, offering a unique opportunity to gain insight into and experience of the fashion film industry.
This film will then be shown at London Fashion Week September 2012, creating a prestigious launch pad into the fashion and film industry.
The deadline for applications is Friday 6th July 2012, so if you’re one of our budding film-makers and fancy giving it a go, then first check out the application criteria and guidelines and treatment guidelines and then apply online.
In the meantime, find out how the designer describes the Emilio de la Morena woman, it might help spark ideas: “She is first and foremost strong, modern and in control. She knows her own mind and is not afraid to stand out; nor is she scared of expressing herself in a vibrant and bold way. She loves playing with her personality and uses dress to express the many layers of her character, always managing to strike the right balance between elegantly refined and provokingly sexy. This woman is in control of her life both emotionally and economically, she lives in or close to a major metropolis, spending most if not all her time in the city. It is important that the work she does stimulates her. Whatever her chosen field, it will be one that she can really commit to. She will be at the centre of the work that she does whatever the industry and whatever the level. Don’t mess with this woman; she will have you wrapped around her little finger in no time.”
Good luck from the Talent Management team!