Some of our favourite high-end fashion labels were brought together on the catwalk for the first time earlier this month and the result was one of the coolest kids fashion shows ever.
Some of our favourite high-end fashion labels were brought together on the catwalk for the first time earlier this month and the result was one of the coolest kids fashion shows ever. The 30 children modelling at the event – which was held at the Kind and Jugend trade fair, at Koelnmesse in Cologne, Germany – were aged from just 6 to 8 years old, but the young models put on a fantastic show. The lucky children were dressed in designer clothing from Hugo Boss, Junior Gaultier, Armani Junior, Paul Smith Junior, Lacoste and Simonetta’s spring/summer 2012 collections and dazzled around 150 guests with their catwalk skills as they modelled some beautiful items for the famous brands.
The collections worn by the child models had all the usual quality trademarks that we would expect to see from the fashion giants involved. From the chic French feel of Junior Gaultier, to the playful and colourful designs of Lacoste, all clothing modelled was of a high standard. German brand, Hugo Boss, has been creating children’s clothing since 2009 and their range was beautifully tailored and sophisticated, giving the models a chance to really shine.
The show was presented by Luna, a fashion and lifestyle magazine for the whole family. Editor in Chief of the publication, Cornelia Teigelkamp, said: “As a magazine focusing on lifestyle and kids’ fashion, we’re delighted that we could present the children’s fashions of these great fashion labels for the first time ever here in Germany. The participating high-end fashion labels have been partners of our magazine for many years, and they’re a surefire guarantee of an impressive show.”
We love fashion shows that include child models, and modelling for children seems to be increasing in popularity as more products appear on our shelves that are made specifically for this market. Child models have a charisma and charm that is hard to match and they tend to attract more viewers than adult models so, where possible, savvy marketers will often include them in advertising campaigns. The popularity of such campaigns, by companies such as Evian, Huggies and Pampers, has been incredible in recent years and the public seem to absolutely love them.
When child models are involved in catwalk shows they always add a sense of fun and we’re sure that the special atmosphere that they create contributed to the great success of the Luna show. We can’t wait until next year’s event!