Working H&M’s winter mod look, Swedish model Frida Gustavsson is pulling some great poses in this new ad campaign.

Modelling structured silhouettes in bold colours, we think these outfits are as vibrant as Gustavsson’s expressive poses, accentuated by the swish of her ponytail.

Having also appeared in campaigns for Marc Jacobs, Jill Stuart, Anna Sui, Max Mara and Prada, it’s no wonder this 18-year-old 6 foot tall model won Elle Sweden’s Model of the Year award 2011.