Coco Rocha Creates First Ever Lytro Fashion Shoot

It seems that legendary fashion model Coco Rocha – writer of the blog OH SO COCO – not only has a passion for writing, but also for technology.

A few weeks ago, the Canadian model read an article on mashable.com about a revolutionary new camera called the LYTRO that requires absolutely no focusing.

Image from the first ever Lytro fashion shoot, sourced via Oh So Coco
Image from the first ever Lytro fashion shoot, sourced via Oh So Coco

It seems that legendary fashion model Coco Rocha – writer of the blog OH SO COCO – not only has a passion for writing, but also for technology.

A few weeks ago, the Canadian model read an article on mashable.com about a revolutionary new camera called the LYTRO that requires absolutely no focusing.

In fact, believe it or not, all focusing can be done after the picture is taken.

On her blog, Coco wrote about how she and her husband came to create the first ever Lytro fashion shoot: “James [Conran] and I, ever the early adopters, immediately reached out to the company producing the camera and said we would love to work with the prototype.

“To our excitement, the very next week Lytro was kind enough to send out photographer Eric Cheng with the camera and together with my sister-in-law Rebecca Conran as stylist and James as Art Director we created our own little fashion shoot here in New York. In fact, this is the first EVER fashion shoot with the Lytro camera.”

Check out the shots and have a play yourself on Coco’s blog. We at Talent Management think the interactive online images are revolutionary to say the least and predict other models and photographers will follow in this trend setter’s footsteps!