Talent Management was happy to hear that, for the third consecutive year, Nine West has partnered up with the CFDA to raise awareness and donations for Fashion Targets Breast Cancer (FTBC) with their Runway Relief Program.
Runway Relief Models Raise Breast Cancer Funds By Stepping Off The Catwalk This Fashion Week
Talent Management was happy to hear that, for the third consecutive year, Nine West has partnered up with the CFDA to raise awareness and donations for Fashion Targets Breast Cancer (FTBC) with their Runway Relief Program.
Kicking off with a campaign, models from three different model agencies, dubbed the ‘Runway Relief Models’, have just been shot by ex-male model Nigel Barker with celebrity stylist Kate Young.
But, while we do love a good campaign with a celebrity photographer, we’re more interested in the unique way the Runway Relief models are set to raise funds.
Not only will the models will wear the newly expanded Runway Relief collection throughout Fashion Week to promote awareness of Fashion Targets Breast Cancer – with 100% of the proceeds from the tank top going to FTBC – but for each step they take off the runway during Fashion Week, Nine West will make a monetary donation to FTBC.
Let’s hope the models get their stride on! For more information, check out Runway Relief and Fashion Targets Breast Cancer.