Cindy Crawford & Her Model Daughter Bag New JCPenney Campaign

Never mind mother-daughter modelling duos, this is a modelling trio at its best. Cindy Crawford, her young daughter Kaia Gerber and her mother Jennifer have just bagged a new ad campaign for JCPenney in aid of Mother’s Day in the US.

Never mind mother-daughter modelling duos, this is a modelling trio at its best. Cindy Crawford, her young daughter Kaia Gerber and her mother Jennifer have just bagged a new ad campaign for JCPenney in aid of Mother’s Day in the US.

We not only love to see parents and their children modelling together, but when three generations of a genetically blessed family get together for a modelling job, this is age diversity at its best and unsurprisingly we’re big fans!

Recently uploaded by JCPenney, the video for the campaign, which is dubbed ‘Things My Mother Gave Me’, sees Kaia, Cindy and Jennifer discuss the best bits about their mothers, with Kaia saying Cindy is “the best mom in the world”. “She’s so nice and I can actually hang out with her and have fun,” she says.

At just 10 years old, Kaia also just become the new face of Young Versace, a children’s line aimed at 0-12 year olds, and ever since the team at modelling agency Talent Management has been wondering whether Kaia would continue her modelling career.

Well, by the looks of this campaign, we’re predicting Kaia will most definitely take her child modelling into adulthood and follow in her supermodel mother’s footsteps, after all, as Donatella Versace said, the camera loves her!

Watch the full video to hear what Cindy says is the most cherished gift her mother gave her and what she admires most about her.