From Fashion To Beauty Model: Arizona Muse Bags Estée Lauder Campaign

It should come as no surprise that the ever-adaptable fashion model Arizona Muse has successfully ventured into the world of beauty modelling.

Arizona Muse For Prada Spring 2011 Eyewear
Arizona Muse For Prada Spring 2011 Eyewear

It should come as no surprise that the ever-adaptable fashion model Arizona Muse has successfully ventured into the world of beauty modelling.

According to WWD, the 23-year-old, who’s quickly become one of fashion’s most sought after catwalk models, has just landed a contract with Estée Lauder.

Muse, who is ranked 5th on the Top 50 Models Women List by models.com, may have been the face of Yves Saint Laurent cosmetics before, but this modelling job is her first ever major commercial beauty campaign, marking a major stepping stone in her modelling career.

Aerin Lauder, style and image director at Estée Lauder, spoke highly of Muse, describing her as a truly a modern Estée Lauder woman when speaking to WWD.

“Arizona is a true beauty and a great complement to our other spokespeople,” she said. “She is perfect for the brand — she is warm, elegant and personable. She can represent skin care, fragrance and makeup equally well.” And indeed she can, having been signed for skincare, makeup and fragrance with the New York-based beauty company.

So what can we expect for Muse from the campaign? Well, according to Richard Ferretti, senior vice president and creative director at Estée Lauder, we can look forward to seeing the model’s luxe side. “We see her in a very luxury way,” hetold the trade. “She has the ability to go to that place.”

The young model is equally as enthusiastic about the signing, describing the modelling job as a “monumental honour”.

“I walked into my hotel room and found an enormous bouquet of flowers from Lauder welcoming me to the brand,” she said. “It was such a great way to finish fashion week.”

Images from Muse’s Estée Lauder campaign are expected to be created and released sometime within the coming year, and Talent Management for one can’t wait!