Dress Up Model Dree Hemingway In Madewell’s New Stylist Game

Tea or coffee? Geek chic or glam adventurer? Dress it up or dress it down? You have 5 seconds to answer each stylist question in a new fashion adventure video from jeans makers Madewell.

Madewell's 'Press Play' dress up game featuring model Dree Hemingway
Madewell's 'Press Play' dress up game featuring model Dree Hemingway

Tea or coffee? Geek chic or glam adventurer? Dress it up or dress it down? You have 5 seconds to answer each stylist question in a new fashion adventure video from jeans makers Madewell.

The brand, which also makes “covet-worthy dresses, amazing leather boots, tees you’ll want in multiples and the most perfect chambray shirts you’ll ever wear”, has made the cute interactive video using model Dree Hemingway and stylist Marina Muñoz.

So, while listening to a track written and performed by Katie Herzig, you can decide which way to go.

If you go for tea with Dree, then you can choose whether to dress her up in a geek chic ensemble comprising a white shirt and coral pencil skirt, or style her up in a glam adventure look, which includes a denim shirt, sequined skirt and trapper hat.

Or, go for coffee with Marina and dress her up in modern tomboy; minty pants, plaid shirt and boyfriend blazer, or girly charmer; a powder pink strapless dress and purple sweater.

Then, pick your model’s accessories, dress code and finally you have the very difficult choice between sparkle or confetti party decorations!

“What makes the video so amazing is that you control it,” Madewell’s head of design, Kin Ying Lee, said. “You choose every direction the video takes — from what pieces she wears to which party she goes to — the options are endless. It’s completely addicting.”

Press play here and have a go at playing stylist for the day.