American plus-size fashion brand Torrid have just unveiled their latest campaign, and it’s accompanied by a message that the plus-size models here at Talent Management are loving.

The campaign’s tagline – “I am Torrid” – serves as an aspirational message to voluptuous women about their inherent beauty and sexuality.

This inspiring message goes hand-in-hand with the brand’s belief that their collections – which include fashion apparel, lingerie and accessories for young, voluptuous women who wear a US size 12 and up – stimulate self-confidence and encourage women to feel “sultry and downright irresistible”.

“Over the last year, the fashion industry has evolved to portray a more inspirational view of the plus sized woman – a move we applaud. Our new, more aspirational brand image reflects this shift and is empowering to our customers,” said Lisa Stanley, Vice President of Marketing for Torrid.

“Our customers want real fashion that is flattering to their figures, and they want to be portrayed as they are: sexy, fearless and beautiful. The ‘I am Torrid’ campaign tells that story.”

Shot by renowned fashion photographer Ellen von Unwerth, the campaign’s “I am Torrid” theme is brought alive with some sultry, sexy fashion images of a very stunning plus-size model.

Let Talent Management know what you think of the new Torrid campaign over on the model agency’s Facebook or Twitter page!