Talent Management Loves The ‘ck one’ Line-Up

Lara Stone For Calvin Klein
Lara Stone For Calvin Klein

Today, American fashion giant Calvin Klein revealed its ad campaign for the first ck one collection – and Talent Management is loving the line-up.

Fronted by Dutch gap-toothed model Lara Stone, the ck one campaign features those known for their individualism, and includes models, musicians, artists, actors and even sports personalities.

Our favourites include models Pixie Geldof, Alice Dellal, Bambi Northwood-Blyth, Abbey Lee Kershaw and Ruby Aldridge; boxing star Robert Evans; and Swedish artist Viggo Janason.

Kevin Carrigan, Calvin Klein’s Creative Director, told Vogue.com: “We put them all in a room, just a big mirrored box surrounded by cameras, and let them try the collection.

“The ck one collection is not about wearing clothes the way you’ve been told, it’s about making them your own. We put the pieces in there in all sizes, from XXXL to XS; it’s not about the perfect size – it’s a play on proportion and androgyny.

“Girls were wearing jeans that were baggy and far too big, or wearing oversized shirts as dresses, they made the collection their own. It’s the personalisation of fashion – and the campaign is really just a reportage of them trying the clothes.”