{"id":9877,"date":"2012-06-12T10:54:52","date_gmt":"2012-06-12T10:54:52","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=9877"},"modified":"2012-06-12T10:54:56","modified_gmt":"2012-06-12T10:54:56","slug":"supermodel-launches-modelling-competition-in-the-slums-of-brazil","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/06\/supermodel-launches-modelling-competition-in-the-slums-of-brazil\/","title":{"rendered":"Supermodel Launches Modelling Competition In The Slums Of Brazil"},"content":{"rendered":"
\"Gisele<\/a>
Gisele B\u00fcndchen<\/figcaption><\/figure>\n

The model known at Talent Management for supporting environmental issues has now turned her hand to supporting her country’s most underprivileged areas through the launch of a new modelling competition.<\/p>\n

Following in the footsteps of fellow veteran model Tyra Banks, Brazilian supermodel Gisele B\u00fcndchen was recently spotted in her native country launching Top CUFA (Central \u00danica das Favelas, or Central Union of Slums); a competition that focuses on searching for model talent<\/a> in the country’s slums.
\n
\nThe contest, which says it aims “to boost slum dwellers’ self-esteem”, will whittle down model applicants to one finalist from each of the country’s 27 states, before crowning one girl the Top CUFA.<\/p>\n

According to Fashionista\u2019s reports, B\u00fcndchen said at the launch: “I feel privileged to be the sponsor of this project.” After which she revealed that she\u2019d been rejected by an incredible 42 London modelling agents before she was finally signed. Sounds like she could have done with a modelling competition at the start of her career too!<\/p>\n

So, just what do you get if you win the Top CUFA modelling competition? Some shampoo and a crown. No, seriously. Aside from the standard year-long modelling contract, the winner will receive the crown that B\u00fcndchen won at her first Carnival and a year’s worth of Pantene hair products.<\/p>\n

We know that B\u00fcndchen is spokesmodel for Pantene in Brazil, but really? We know this is the slums and not New York, but shampoo doesn\u2019t sound so great when pit up against America\u2019s Next Top Model, in which 2012\u2019s cycle sees the models compete for a career-launching prize package that includes a fashion feature in Nylon Magazine, $100,000 cash and campaigns with Nine West and Smashbox Cosmetics, in addition to a modelling contract and being named the face of \u201cAmerica\u2019s Next Top Model\u201d perfume Dream Come True.<\/p>\n

Still, this isn\u2019t about the prizes, it\u2019s about boosting self-esteem, apparently.<\/p>\n","protected":false},"excerpt":{"rendered":"

The model known at Talent Management for supporting environmental issues has now turned her hand to supporting her country’s most underprivileged areas through the launch of a new modelling competition.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[3,677,2077],"class_list":["post-9877","post","type-post","status-publish","format-standard","hentry","category-models","tag-gisele-bundchen","tag-modelling-competitions","tag-top-cufa"],"yoast_head":"\nSupermodel Launches Modelling Competition In The Slums Of Brazil - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2012\/06\/supermodel-launches-modelling-competition-in-the-slums-of-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermodel Launches Modelling Competition In The Slums Of Brazil - 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