{"id":9773,"date":"2012-06-12T09:11:02","date_gmt":"2012-06-12T09:11:02","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=9773"},"modified":"2012-06-12T09:11:02","modified_gmt":"2012-06-12T09:11:02","slug":"models-wet-themselves-for-harvey-nichols-sale-ads","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/06\/models-wet-themselves-for-harvey-nichols-sale-ads\/","title":{"rendered":"Models Wet Themselves For Harvey Nichols’ Sale Ads!"},"content":{"rendered":"
\"Harvey<\/a>
Harvey Nichols' Sale Ads<\/figcaption><\/figure>\n

The Talent Management bloggers have to hand it to Harvey Nichols\u2019 marketing gurus; they\u2019ve pulled a risky move that\u2019s created some fantastic exposure of their upcoming summer sale.<\/p>\n

The luxury British retailer sent out the above mailer last week showing a male and female mode<\/a>l with wet patches on their crotches, accompanied by a tagline that reads \u2018The Harvey Nichols Sale: Try to contain your excitement\u2019.
\n
\nWhile the booking agents<\/a> and models here at the agency found the images amusing, many have been offended.<\/p>\n

According to the Daily Mail, customers have called the ads ‘crass’ and ‘absolutely disgusting’, and one person stated that they do ‘not make me the slightest bit inclined to shop there!’<\/p>\n

However, the retailer has been quick to defend the controversial imagery. According to a statement released by a Harvey Nichols spokeswoman, the shoot was inspired by a\u00a0Pretty Woman\u00a0quote: \u201cWe developed the campaign to promote our summer sale and capture the excitement in a light-hearted, humorous way.\u00a0The images in our advertising were designed to be a visual representation of a well-known phrase.<\/p>\n

\u201cDuring the production of the campaign, we researched the use of this expression in popular culture and social media and were satisfied that it is both commonplace and invariably used in a playful, inoffensive manner, which was in-keeping with the tongue-in-cheek spirit in which we intended our campaign to be taken.\u201d<\/p>\n

While we\u2019re not convinced that pee gets us in the mood to shop, the ads have done what they set out to do, with everyone in fashion talking about them!<\/p>\n","protected":false},"excerpt":{"rendered":"

The Talent Management bloggers have to hand it to Harvey Nichols\u2019 marketing gurus; they\u2019ve pulled a risky move that\u2019s created some fantastic exposure of their upcoming summer sale.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,116,7],"tags":[2070],"class_list":["post-9773","post","type-post","status-publish","format-standard","hentry","category-fashion","category-men","category-models","tag-harvey-nichols"],"yoast_head":"\nModels Wet Themselves For Harvey Nichols' Sale Ads! - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2012\/06\/models-wet-themselves-for-harvey-nichols-sale-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Models Wet Themselves For Harvey Nichols' Sale Ads! 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