{"id":9633,"date":"2012-06-11T10:07:16","date_gmt":"2012-06-11T10:07:16","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=9633"},"modified":"2014-03-21T15:47:59","modified_gmt":"2014-03-21T15:47:59","slug":"child-model-pictured-in-boxing-gloves-causes-controversy","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/06\/child-model-pictured-in-boxing-gloves-causes-controversy\/","title":{"rendered":"Child Model Pictured In Boxing Gloves Causes Controversy"},"content":{"rendered":"<figure id=\"attachment_7664\" aria-describedby=\"caption-attachment-7664\" style=\"width: 300px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.talentmanagement.com\/blog\/2012\/03\/child-model-in-oxygen-mask-shocks-in-anti-smoking-campaign\/child-model-featured-in-hard-hitting-anti-smoking-advertisements\/\" rel=\"attachment wp-att-7664\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7664\" title=\"Child Model featured in hard-hitting anti-smoking advertisements was not felt to have been used inappropriately\" alt=\"Child Model featured in hard-hitting anti-smoking advertisements was not felt to have been used inappropriately\" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2012\/03\/Child-Model-featured-in-hard-hitting-anti-smoking-advertisements-300x168.png\" width=\"300\" height=\"168\" srcset=\"https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/03\/Child-Model-featured-in-hard-hitting-anti-smoking-advertisements-300x168.png 300w, https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/03\/Child-Model-featured-in-hard-hitting-anti-smoking-advertisements.png 633w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-7664\" class=\"wp-caption-text\">Child Model featured in hard-hitting anti-smoking advertisements was not felt to have been used inappropriately<\/figcaption><\/figure>\n<p>Models and <a title=\"booking agents\" href=\"http:\/\/www.talentmanagement.com\/talent-hire\/\" target=\"_blank\">booking agents<\/a> at UK agency Models Direct are apparently not the only ones to have been shocked by an adoption campaign featuring a child model that was recently launched by Merton Council.<\/p>\n<p>The advertisement <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\/children\/\" target=\"_blank\">featured a child model wearing boxing gloves<\/a>, and the caption \u201cNow, no one can beat me!\u201d but was withdrawn after causing offense to residents in Wimbledon where it appeared last month. Complaints were made on an internet forum after views were expressed that this was a highly inappropriate way to refer to the issue of child abuse.<br \/>\n<!--more--><\/p>\n<p>A spokesperson for Merton Council is quoted on online news site <em>This Is Local London<\/em> as saying: \u201cThis campaign was designed to be thought-provoking and attract attention. Whether using a strong image or a play on words we needed to ensure the advert got people looking.<\/p>\n<p>\u201cUnfortunately many of Merton\u2019s looked after children have experienced abuse and we wanted to highlight that removing them from this sort of environment and placing them with a foster family can enable them to thrive and develop in a positive way.\u201d<\/p>\n<p>There\u2019s no denying that this advertisement attracted attention but it was arguably the wrong kind of attention for Merton &#8211; which, according to reports, is \u2018the second worst local authority in the country for getting children through the care system and into an adoptive family.\u2019<\/p>\n<p>While bloggers at our <a title=\"modelling agency\" href=\"http:\/\/www.modelsdirect.com\/become-a-model\" target=\"_blank\">modelling agency<\/a> understand that shock tactics can work as a way of raising awareness, some felt that references to child abuse should always be treated with far more sensitivity than was shown in this instance.<\/p>\n<p>What do you think? If this advertisement caused more people to consider adopting would it have been worth the offense it caused, or is this kind of reference to child abuse just wrong in any circumstances?<\/p>\n<p>If you would like to find out more about adoption in the UK please visit the <a title=\"British Association for Adoption and Fostering\" href=\"http:\/\/www.baaf.org.uk\/\" target=\"_blank\">British Association for Adoption and Fostering<\/a> webiste.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Models and booking agents at UK agency Models Direct were apparently not the only ones to be shocked by a recent adoption campaign launched by Merton Council. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730,7],"tags":[1333,26],"class_list":["post-9633","post","type-post","status-publish","format-standard","hentry","category-children","category-models","tag-child-abuse","tag-child-models"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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