{"id":9001,"date":"2012-05-17T15:17:32","date_gmt":"2012-05-17T15:17:32","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=9001"},"modified":"2012-05-17T15:17:32","modified_gmt":"2012-05-17T15:17:32","slug":"caryn-franklin-explains-why-the-body-confidence-awards-are-so-necessary","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/05\/caryn-franklin-explains-why-the-body-confidence-awards-are-so-necessary\/","title":{"rendered":"Caryn Franklin Explains Why The Body Confidence Awards Are So Necessary"},"content":{"rendered":"
\"Caryn<\/a>
An unretouched photo of Caryn Franklin - sourced via Caryn's blog howtolookgood.com<\/figcaption><\/figure>\n

Last month, the first ever Body Confidence Awards<\/a> took place at the Houses of Parliament, and pro-diversity modelling agency Talent Management has been particularly vocal about its importance, as has Caryn Franklin, co-founder of body confidence campaign All Walks Beyond the Catwalk.<\/p>\n

Franklin recently talked about why the awards are so necessary in her latest Huffington Post blog.
\n
\n\u201cThe Body Confidence awards are proof that some things are influenced by more than money, commerce and celebrity,\u201d she wrote just before the awards took place.<\/p>\n

\u201cBeing recognised for emotionally considerate practice\u2026is in fact A STRATEGIC MARKETING TOOL for those clever enough to recognise the importance of listening to, and responding to, consumer dissatisfaction over manipulative media images and claims,\u201d Franklin added.<\/p>\n

The body confidence campaigner went on to highlight Credos\u2019 recent report – which showed 76% of young women do not want to look at imagery aimed at them that is ‘fake’ or too airbrushed \u2013 and noted that the awards will make sure advertisers and corporates listen to these and other stats that show a similar pattern.<\/p>\n

And for those who have already listened, it seems the benefits are being reaped in.<\/p>\n

Susie Orbach from AnyBody worked with Dove on the Real Beauty campaign, which has not only delivered increased sales, but also global appreciation from women everywhere.<\/p>\n

“The media influences us all and affects the well-being of young women and men so it is important to acknowledge examples which promote body confidence and counteract the damage,\u201d said Orbach. \u201cAdvertisers and marketers can be so imaginative. These are examples of the direction to aim in.”<\/p>\n

Jo Swinson MP, host for the All Party Parliamentary Group on Body Image event, had similar thoughts: “With these awards we want to publicly recognise positive steps taken by industry groups, businesses and campaigners. In highlighting their leading work and body confidence initiatives hopefully they will inspire others to follow in their footsteps.”<\/p>\n

While we\u2019ve witnessed many designers and companies, such as Ultimo, New Look and Dove, use \u2018real\u2019 models<\/a> of all shapes, sizes, ages and ethnicities, we at Talent Management hope that more will follow suit and the award winners will make a positive impact on the modelling scene.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last month, the first ever Body Confidence Awards took place at the Houses of Parliament, and pro-diversity modelling agency Talent Management has been particularly vocal about its importance, as has Caryn Franklin, co-founder of body confidence campaign All Walks Beyond the Catwalk.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,54,116,7,162],"tags":[1015,302,1012,1977],"class_list":["post-9001","post","type-post","status-publish","format-standard","hentry","category-beauty","category-fashion","category-men","category-models","category-politics","tag-airbrushing","tag-caryn-franklin","tag-jo-swinson","tag-the-body-confidence-awards"],"yoast_head":"\nCaryn Franklin Explains Why The Body Confidence Awards Are So Necessary - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2012\/05\/caryn-franklin-explains-why-the-body-confidence-awards-are-so-necessary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caryn Franklin Explains Why The Body Confidence Awards Are So Necessary - 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