{"id":8931,"date":"2012-05-17T12:15:13","date_gmt":"2012-05-17T12:15:13","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=8931"},"modified":"2012-05-17T12:15:14","modified_gmt":"2012-05-17T12:15:14","slug":"boots-win-body-confidence-award-for-unretouched-models-in-no7-%e2%80%98ta-dah%e2%80%99-campaign-2","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/05\/boots-win-body-confidence-award-for-unretouched-models-in-no7-%e2%80%98ta-dah%e2%80%99-campaign-2\/","title":{"rendered":"Boots Win Body Confidence Award For Unretouched Models In No7 \u2018Ta Dah\u2019 Campaign"},"content":{"rendered":"<figure id=\"attachment_8932\" aria-describedby=\"caption-attachment-8932\" style=\"width: 300px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.talentmanagement.com\/blog\/2012\/05\/boots-win-body-confidence-award-for-unretouched-models-in-no7-%e2%80%98ta-dah%e2%80%99-campaign-2\/c9094_no7_airbrushaway-2\/\" rel=\"attachment wp-att-8932\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8932\" title=\"Boots No7 \u2018Ta Dah\u2019 Campaign \" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2012\/05\/C9094_No7_AirbrushAway1-300x121.jpg\" alt=\"Boots No7 \u2018Ta Dah\u2019 Campaign \" width=\"300\" height=\"121\" srcset=\"https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/05\/C9094_No7_AirbrushAway1-300x121.jpg 300w, https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/05\/C9094_No7_AirbrushAway1.jpg 740w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-8932\" class=\"wp-caption-text\">Boots No7 \u2018Ta Dah\u2019 Campaign<\/figcaption><\/figure>\n<p>Last week, Talent Management checked out the winners from the first ever Government-backed Body Confidence Awards in association with Bare Minerals. And while knitwear designer <a href=\"http:\/\/www.talentmanagement.com\/blog\/2012\/05\/designer-mark-fast-acknowledged-for-casting-diverse-models-at-the-body-confidence-awards\/\" target=\"_blank\">Mark Fast may have hogged the Body Confidence Awards headlines<\/a>, having won the All Walks Beyond the Catwalk visionary fashion award for casting curvy catwalk models, he wasn\u2019t the only one hailed for promoting model diversity.<\/p>\n<p>Boots\u2019 cosmetic brand No7 won the coveted Beauty Award for their \u2018Ta Dah\u2019 campaign, triumphing over nominees Illamasqua, Look Good&#8230; Feel Better and MAC Cosmetics.<br \/>\n<!--more--><br \/>\nHaving blogged about the campaign when it was launched in September last year, the team at Talent Management thought this was a well-deserved win.<\/p>\n<p>Not only did we love the campaign\u2019s concept \u2013 which celebrated the idea of real beauty \u2013 we were also big fans of their model choices and decision to eschew retouching, which is a brave move from any company, let alone a cosmetics brand.<\/p>\n<p>No7 chose a selection of stunning age-appropriate models who had not had plastic surgery and the shots of the models were created without using enhancements, such as false eyelashes and airbrushing post-production.<\/p>\n<p>Amanda Walker, head of No7, said: &#8220;No7 has always been a brand committed to making all British women look and feel beautiful. This dedication requires a deep understanding of British women, their thoughts and feelings towards beauty.<\/p>\n<p>\u201cWhat we want to show with the &#8216;Ta-Dah&#8217; campaign is a moment in time that all women have, when they know they look and, perhaps more importantly, feel their absolute best.&#8221;<\/p>\n<p>No7 said that the campaign would not \u2018misrepresent the efficacy\u2019 of its products, as was the case with the infamous Lanc\u00f4me and Maybelline ads that were infamously banned by the ASA for excessive airbrushing.<\/p>\n<p>By not retouching or digitally manipulating its campaign images, Mother, the company behind the adverts, said that No7 was \u2018breaking the mould\u2019.<\/p>\n<p>Talent Management, the <a href=\"http:\/\/www.talentmanagement.com\" target=\"_blank\">modelling agency<\/a> that supports real and diverse beauty, couldn\u2019t agree more \u2013 a product aimed at real women should be fronted by equally real, relatable and natural models, which is exactly what No7 has done.<\/p>\n<p>This is a justly earned win and we hope that this acknowledgement will inspire others to follow suit with more un-airbrushed campaigns!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Talent Management checked out the winners from the first ever Government-backed Body Confidence Awards in association with Bare Minerals. And while knitwear designer Mark Fast may have hogged the Body Confidence Awards headlines, having won the All Walks Beyond the Catwalk visionary fashion award for casting curvy catwalk models, he wasn\u2019t the only one hailed for promoting model diversity.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,7],"tags":[1015,1978,301,124,1012,268,51,1976,1014,597,1977],"class_list":["post-8931","post","type-post","status-publish","format-standard","hentry","category-beauty","category-models","tag-airbrushing","tag-bare-minerals","tag-body-diversity","tag-diverse-models","tag-jo-swinson","tag-london-fashion-week","tag-make-up","tag-mark-fast","tag-no7","tag-real-models","tag-the-body-confidence-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boots Win Body Confidence Award For Unretouched Models In No7 \u2018Ta Dah\u2019 Campaign  - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2012\/05\/boots-win-body-confidence-award-for-unretouched-models-in-no7-\u2018ta-dah\u2019-campaign-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boots Win Body Confidence Award For Unretouched Models In No7 \u2018Ta Dah\u2019 Campaign  - Talent Management Blog\" \/>\n<meta property=\"og:description\" content=\"Last week, Talent Management checked out the winners from the first ever Government-backed Body Confidence Awards in association with Bare Minerals. 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