{"id":8798,"date":"2012-05-15T16:26:27","date_gmt":"2012-05-15T16:26:27","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=8798"},"modified":"2012-05-15T16:26:28","modified_gmt":"2012-05-15T16:26:28","slug":"illamasqua-wants-models-of-all-ages-for-latest-campaign","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/05\/illamasqua-wants-models-of-all-ages-for-latest-campaign\/","title":{"rendered":"Illamasqua Wants Models Of All Ages For Latest Campaign"},"content":{"rendered":"
\"For<\/a>
For their latest campaign, \u201cAge Before Beauty\u201d, Illamasqua will be holding an open casting for models of all ages.<\/figcaption><\/figure>\n

Cosmetics brand Illamasqua \u2013 who believes beauty has no age limit – is a company after our own hearts here at age diverse modelling agency<\/a> Talent Management.<\/p>\n

For Illamasqua\u2019s newest campaign, aptly named \u2018Age Before Beauty\u2019, the British firm plans to feature not only models of all ages, but also undiscovered models<\/a>, through an open casting.
\n
\nSharing our agency\u2019s beliefs that beauty has no sell-by date, the firm has asked to see individuals, as well as pairs \u2013 from mothers and daughters, to nieces and aunties, to grandmothers and grandsons \u2013 to model for a glamorous beauty shoot celebrating all ages and diversities.<\/p>\n

Joseph Corr\u0117, Illamasqua’s Joint Managing Director, said: \u201cWhy should it be the case that you hit 40 and morph into a dull, boring version of your original self? Bombarded by products to hide your age rather than celebrate your experience and vitality.\u201d<\/p>\n

Alex Box, Illamasqua’s Creative Director, added: \u201cLauren Bacall said \u2018think your whole life shows in your face and you should be proud of that\u2019 \u2013 I agree. What makes one person unique from another is in their soul and what is projected through their eyes, their wisdom, life story, experience, individuality and presence.\u201d<\/p>\n

Over the agency\u2019s 25-year history, we\u2019ve always expressed that far too much beauty goes unseen due to a culture that teaches us beauty equals youth, skinniness and ridiculously long legs.<\/p>\n

Thankfully, with more brands like Illamasqua beginning to embrace diversity, whether by age, race or size, this worrying mindset looks set to change with more people beginning to appreciate and celebrate beauty in all its forms!<\/p>\n","protected":false},"excerpt":{"rendered":"

Cosmetics brand Illamasqua \u2013 who believes beauty has no age limit – is a company after our own hearts here at age diverse modelling agency Talent Management. 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