{"id":7692,"date":"2012-04-04T13:48:53","date_gmt":"2012-04-04T13:48:53","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=7692"},"modified":"2012-04-04T13:48:54","modified_gmt":"2012-04-04T13:48:54","slug":"british-model-lily-cole-the-body-shop-join-forces","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/04\/british-model-lily-cole-the-body-shop-join-forces\/","title":{"rendered":"British Model Lily Cole &#038; The Body Shop Join Forces"},"content":{"rendered":"<figure id=\"attachment_7220\" aria-describedby=\"caption-attachment-7220\" style=\"width: 117px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.talentmanagement.com\/blog\/2012\/03\/model-and-actress-lily-cole-to-become-a-television-presenter\/lily-cole-at-the-toronto-international-film-festival-in-2009\/\" rel=\"attachment wp-att-7220\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7220\" title=\"Lily Cole at the Toronto International Film Festival in 2009\" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2012\/03\/Lily-Cole-at-the-Toronto-International-Film-Festival-in-2009-117x300.jpg\" alt=\"Lily Cole at the Toronto International Film Festival in 2009\" width=\"117\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-7220\" class=\"wp-caption-text\">Lily Cole at the Toronto International Film Festival in 2009<\/figcaption><\/figure>\n<p>Talent Management\u2019s favourite humanitarian <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\" target=\"_blank\">model<\/a> Lily Cole has just joined forces with natural, environmentally-minded beauty store The Body Shop.<\/p>\n<p>The British company announced her appointment as its first global brand advocate, which will see the model not only lend her face to the brand, but also help promote their \u2018beauty movement\u2019 through their latest campaign.<br \/>\n<!--more--><br \/>\nDubbed \u2018Beauty With Heart\u2019, the campaign aims to transform beauty\u2019s boundaries by putting a human stamp on its products. Working with thousands of Community Trade farmers and workers, the brand hopes to empower others by celebrating the mantra &#8216;look good, feel good, do good&#8217;.<\/p>\n<p>With Lily being an inspiring young activist and publically embodying strong values and The Body Shop having worked on many social and environmental campaigns since its inception, we can\u2019t help but think this pairing is a match may in heaven.<\/p>\n<p>\u201cI have long been an advocate of the potential of using business and consumer power to cause positive change.\u00a0 The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting\u00a0a brand who are pioneers in that way of working,\u201d the model said at a recent London event in celebration of the new partnership.<\/p>\n<p>\u201cWe were talking for a year, and I can\u2019t tell you how inspired I\u2019ve been by the work that [The Body Shop has] done. I think they\u2019re such an aspirational business, and an aspirational model to other businesses, to show that you can have a really positive attitude to the people, planet and animals, and that you can also be really successful.<\/p>\n<p>\u201cIt\u2019s wonderful to work with The Body Shop because they\u2019ve been championing this for years so successfully. But the bigger their presence is, the more they can help different communities around the world. And at the end of the line, they make great products too, so it\u2019s a win-win situation!\u201d<\/p>\n<p>Beauty With Heart will roll out in the UK from 3rd May and we can\u2019t wait to see Lily\u2019s involvement with the campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talent Management\u2019s favourite humanitarian model Lily Cole has just joined forces with natural, environmentally-minded beauty store The Body Shop.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,7],"tags":[1877,4,249,51,1849],"class_list":["post-7692","post","type-post","status-publish","format-standard","hentry","category-beauty","category-models","tag-community-trade","tag-humanitarian-models","tag-lily-cole","tag-make-up","tag-the-body-shop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>British Model Lily Cole &amp; 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