{"id":6230,"date":"2012-02-03T16:45:50","date_gmt":"2012-02-03T16:45:50","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=6230"},"modified":"2012-02-06T13:27:07","modified_gmt":"2012-02-06T13:27:07","slug":"l%e2%80%99oreal-just-won%e2%80%99t-learn-asa-slams-yet-another-ad-for-%e2%80%98unrealistic-retouching%e2%80%99","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/02\/l%e2%80%99oreal-just-won%e2%80%99t-learn-asa-slams-yet-another-ad-for-%e2%80%98unrealistic-retouching%e2%80%99\/","title":{"rendered":"L\u2019Oreal Just Won\u2019t Learn &#8211; ASA Slams Yet Another Ad for \u2018Unrealistic Retouching\u2019"},"content":{"rendered":"<figure id=\"attachment_6231\" aria-describedby=\"caption-attachment-6231\" style=\"width: 210px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.talentmanagement.com\/blog\/2012\/02\/l%e2%80%99oreal-just-won%e2%80%99t-learn-asa-slams-yet-another-ad-for-%e2%80%98unrealistic-retouching%e2%80%99\/screen-shot-2012-02-01-at-8-21-59-am-300x428\/\" rel=\"attachment wp-att-6231\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6231\" title=\"L\u2019Oreal Paris Ad Featuring Rachel Weisz Slammed For \u2018Unrealistic Retouching\u2019 \" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2012\/02\/Screen-Shot-2012-02-01-at-8.21.59-AM-300x428-210x300.png\" alt=\"L\u2019Oreal Paris Ad Featuring Rachel Weisz Slammed For \u2018Unrealistic Retouching\u2019 \" width=\"210\" height=\"300\" srcset=\"https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/02\/Screen-Shot-2012-02-01-at-8.21.59-AM-300x428-210x300.png 210w, https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/02\/Screen-Shot-2012-02-01-at-8.21.59-AM-300x428.png 300w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/a><figcaption id=\"caption-attachment-6231\" class=\"wp-caption-text\">L\u2019Oreal Paris Ad Featuring Rachel Weisz Slammed For \u2018Unrealistic Retouching\u2019<\/figcaption><\/figure>\n<p>Oh L\u2019Oreal, when will you learn that airbrushing the bejesus out of your mature models to advertise anti-wrinkle products just ain\u2019t right?<\/p>\n<p>Last year, Talent Management reported that two other <a href=\"http:\/\/www.talentmanagement.com\/blog\/2011\/09\/make-up-ads-featuring-overly-airbrushed-models-banned\/\" target=\"_blank\">heavily airbrushed L\u2019Or\u00e9al ads were axed<\/a> &#8211; Christy Turlington for Maybelline and Julia Roberts for Lanc\u00f4me \u2013 leading us to think that French giant might have learnt its lesson by now.<\/p>\n<p>But no, if L\u2019Oreal thought we were stupid enough to believe that it is Maybelline\u2019s \u2018instant anti-age\u2019 makeup erasing Christy Turlington\u2019s fine lines and crows feet and not the little magic airbrushing tool on Photoshop, then it seems standard that they\u2019re give it another go.<br \/>\n<!--more--><br \/>\nThis time around they\u2019ve been over zealous with a 41-year-old Rachel Weisz\u2019 face in an ad for L\u2019Oreal Paris\u2019 Revitalist Repair 10, which makes the bold claim to target the 10 signs of aging &#8211; not that we even new there were 10 in the first place.<\/p>\n<p>If you ever catch a glimpse of Weisz\u2019 natural face, lovely that it is, you\u2019ll see she has the standard lines of a woman in her 40s \u2013 quite a world away from Weisz\u2019s complexion seen above; wrinkle-free, flawless and as peachy as a 20 year old.<\/p>\n<p>Thankfully, British politician and Campaign for Body Confidence co-founder Jo Swinson headed up a complaint to the ASA which resulted in the ad being cut.<\/p>\n<p>According to the Telegraph, a rep from the ASA said: \u201cAlthough we considered that the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz\u2019s face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even.\u201d<\/p>\n<p>They made the sensible conclusion that the supposed result you could get from the cream was exaggerated, and therefore misleading.<\/p>\n<p>While we\u2019re happy to see L\u2019Oreal use a more <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\/women\/looks-types\/\" target=\"_blank\">mature model<\/a> to front their products, Talent Management is also pleased to see that the UK is taking action on the rampant practice of excessive post-production manipulation.<\/p>\n<p>What do you think? Were the ASA right to ban the ad?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oh L\u2019Oreal, when will you learn that airbrushing the bejesus out of your mature models to advertise anti-wrinkle products just ain\u2019t right?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,44,7,162],"tags":[694,1015,1011,1012,882],"class_list":["post-6230","post","type-post","status-publish","format-standard","hentry","category-actors","category-beauty","category-models","category-politics","tag-advertising-standards-agency","tag-airbrushing","tag-campaign-for-body-confidence","tag-jo-swinson","tag-loreal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019Oreal Just Won\u2019t Learn - ASA Slams Yet Another Ad for \u2018Unrealistic Retouching\u2019  - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2012\/02\/l\u2019oreal-just-won\u2019t-learn-asa-slams-yet-another-ad-for-\u2018unrealistic-retouching\u2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Oreal Just Won\u2019t Learn - ASA Slams Yet Another Ad for \u2018Unrealistic Retouching\u2019  - Talent Management Blog\" \/>\n<meta property=\"og:description\" content=\"Oh L\u2019Oreal, when will you learn that airbrushing the bejesus out of your mature models to advertise anti-wrinkle products just ain\u2019t right?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.talentmanagement.com\/blog\/2012\/02\/l\u2019oreal-just-won\u2019t-learn-asa-slams-yet-another-ad-for-\u2018unrealistic-retouching\u2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Talent Management Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-03T16:45:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-02-06T13:27:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2012\/02\/Screen-Shot-2012-02-01-at-8.21.59-AM-300x428-210x300.png\" \/>\n<meta name=\"author\" content=\"Talent Management\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@talentmanagemnt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Talent Management\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2012\/02\/l%e2%80%99oreal-just-won%e2%80%99t-learn-asa-slams-yet-another-ad-for-%e2%80%98unrealistic-retouching%e2%80%99\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2012\/02\/l%e2%80%99oreal-just-won%e2%80%99t-learn-asa-slams-yet-another-ad-for-%e2%80%98unrealistic-retouching%e2%80%99\/\"},\"author\":{\"name\":\"Talent Management\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09\"},\"headline\":\"L\u2019Oreal Just Won\u2019t Learn &#8211; 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