{"id":5639,"date":"2012-01-18T15:29:35","date_gmt":"2012-01-18T15:29:35","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=5639"},"modified":"2012-01-18T15:29:35","modified_gmt":"2012-01-18T15:29:35","slug":"spoof-ad-for-new-beauty-product-%e2%80%98fotoshop-by-adobe%e2%80%99-makes-an-impact","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/01\/spoof-ad-for-new-beauty-product-%e2%80%98fotoshop-by-adobe%e2%80%99-makes-an-impact\/","title":{"rendered":"Spoof Ad For New Beauty Product \u2018Fotoshop by Adob\u00e9\u2019 Makes An Impact"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/34813864?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" width=\"400\" height=\"225\"><\/iframe><\/p>\n<p><a href=\"http:\/\/vimeo.com\/34813864\">Fotoshop by Adob\u00e9<\/a> from <a href=\"http:\/\/vimeo.com\/jesserosten\">Jesse Rosten<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>This commercial isn&#8217;t real, and neither are society&#8217;s standards of beauty \u2013 that\u2019s the message filmmaker <a href=\"http:\/\/vimeo.com\/jesserosten\" target=\"_blank\">Jesse Rosten<\/a> is trying to get across with his hilarious spoof ad that\u2019s made a real impact here at <a href=\"http:\/\/www.modelsdirect.com\" target=\"_blank\">Models Direct<\/a>.<\/p>\n<p>The short film, which advertises a new beauty product called \u2018Fotoshop by Adob\u00e9\u2019, highlights the heavy post production processes that often go into making a model \u2018perfect\u2019.<\/p>\n<p>The ad takes you through the powers of \u2018Fotoshop by Adob\u00e9\u2019, which allows you to smooth out wrinkles, change your hair colour, slim down your body and even adjust your race!<\/p>\n<p>Beautifully illustrating just where our <a href=\"http:\/\/www.talentmanagement.com\/blog\/2012\/01\/no-wonder-our-perception-of-beauty-is-distorted%e2%80%a6\/\" target=\"_blank\">distorted perception of beauty<\/a> stems from, the film ends with a hilarious take on Maybelline\u2019s\u2019 tag line: \u201cMaybe she\u2019s born with it\u2026errr, no I\u2019m pretty sure it\u2019s Photoshop.\u201d<\/p>\n<p>We at Models Direct love this super satirical film, and it seems we\u2019re not the only ones. Comments about the spoof ad include: \u201cThis video tells the truth in so many ways&#8230;love it\u201d, and \u201cI use PS to retouch my professional beauty images, but I have to admit, too many of the published images I see look ridiculous. Plastic skin, no pores, no nothing. There&#8217;s way too much PS out there\u201d.<\/p>\n<p>The odd one or two, however, have criticised the film, saying that it\u2019s wrong to blame Photoshop. Responding to the criticism, the film\u2019s maker Rosten said: \u201cThis isn&#8217;t an indictment of Photoshop. If anything, this video showcases how powerful the digital retouching tools really are and how prevalent the software has become. They&#8217;re the Kleenex of tissues, the Xerox of copy machines. Heck, Photoshop is literally in the dictionary as a verb meaning \u2018to alter digitally using computer software\u2019.<\/p>\n<p>\u201cIn order for this spot to connect with the viewer, it has to use language and ideas that the viewer already understands. \u2018Just Photoshop it\u2019 is part of our daily lexicon and that&#8217;s part of what makes this spot funny (to me at least). Yes, don&#8217;t blame the tool, blame those who use it. Totally agree. Dig a little deeper into this satire and I think you&#8217;ll see that message coming through loud and clear.\u201d<\/p>\n<p>Check it out and tell us your thoughts!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This commercial isn&#8217;t real, and neither are society&#8217;s standards of beauty \u2013 that\u2019s the message filmmaker Jesse Rosten is trying to get across with his hilarious spoof ad that\u2019s made a real impact here at Models Direct.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,7],"tags":[1015,718,1619,597],"class_list":["post-5639","post","type-post","status-publish","format-standard","hentry","category-films","category-models","tag-airbrushing","tag-body-image","tag-photoshop","tag-real-models"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spoof Ad For New Beauty Product \u2018Fotoshop by Adob\u00e9\u2019 Makes An Impact  - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2012\/01\/spoof-ad-for-new-beauty-product-\u2018fotoshop-by-adobe\u2019-makes-an-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spoof Ad For New Beauty Product \u2018Fotoshop by Adob\u00e9\u2019 Makes An Impact  - Talent Management Blog\" \/>\n<meta property=\"og:description\" content=\"This commercial isn&#039;t real, and neither are society&#039;s standards of beauty \u2013 that\u2019s the message filmmaker Jesse Rosten is trying to get across with his hilarious spoof ad that\u2019s made a real impact here at Models Direct.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.talentmanagement.com\/blog\/2012\/01\/spoof-ad-for-new-beauty-product-\u2018fotoshop-by-adobe\u2019-makes-an-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Talent Management Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-18T15:29:35+00:00\" \/>\n<meta name=\"author\" content=\"Talent Management\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@talentmanagemnt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Talent Management\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2012\/01\/spoof-ad-for-new-beauty-product-%e2%80%98fotoshop-by-adobe%e2%80%99-makes-an-impact\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2012\/01\/spoof-ad-for-new-beauty-product-%e2%80%98fotoshop-by-adobe%e2%80%99-makes-an-impact\/\"},\"author\":{\"name\":\"Talent Management\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09\"},\"headline\":\"Spoof Ad For New Beauty Product \u2018Fotoshop by Adob\u00e9\u2019 Makes An Impact\",\"datePublished\":\"2012-01-18T15:29:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2012\/01\/spoof-ad-for-new-beauty-product-%e2%80%98fotoshop-by-adobe%e2%80%99-makes-an-impact\/\"},\"wordCount\":399,\"commentCount\":0,\"keywords\":[\"airbrushing\",\"body image\",\"Photoshop\",\"real models\"],\"articleSection\":[\"Film\",\"Models\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.talentmanagement.com\/blog\/2012\/01\/spoof-ad-for-new-beauty-product-%e2%80%98fotoshop-by-adobe%e2%80%99-makes-an-impact\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2012\/01\/spoof-ad-for-new-beauty-product-%e2%80%98fotoshop-by-adobe%e2%80%99-makes-an-impact\/\",\"url\":\"https:\/\/www.talentmanagement.com\/blog\/2012\/01\/spoof-ad-for-new-beauty-product-%e2%80%98fotoshop-by-adobe%e2%80%99-makes-an-impact\/\",\"name\":\"Spoof Ad For New Beauty Product \u2018Fotoshop by Adob\u00e9\u2019 Makes An Impact - 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