{"id":5554,"date":"2012-01-13T11:23:21","date_gmt":"2012-01-13T11:23:21","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=5554"},"modified":"2012-01-13T16:05:38","modified_gmt":"2012-01-13T16:05:38","slug":"lingerie-models-strip-at-paris-museum-in-forbidden-publicity-stunt","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/01\/lingerie-models-strip-at-paris-museum-in-forbidden-publicity-stunt\/","title":{"rendered":"Lingerie Models Strip At Paris Museum In A Forbidden Publicity Stunt"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/2yJLvHZJ064\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>Models and <a title=\"booking agents\" href=\"http:\/\/www.talentmanagement.com\/talent-hire\/\" target=\"_blank\">booking agents<\/a> at Models Direct couldn&#8217;t help but giggle this week over stories of, French lingerie company, Etam&#8217;s recent publicity stunt, involving three lingerie <a title=\"models\" href=\"http:\/\/www.modelsdirect.com\/become-a-model\" target=\"_blank\">models<\/a>, some brightly coloured smalls and a Paris museum.<\/p>\n<p>The lingerie company &#8211; which <a title=\"Models Direct\" href=\"http:\/\/www.modelsdirect.com\/become-a-model\" target=\"_blank\">Models Direct<\/a> hears may now face legal action &#8211; sent their gorgeous models into the Musee d&#8217;Orsay dressed in nothing but stilhetto heels and trenchcoats covering skimpy bras and knickers. Once inside the museum the three models spent a moment admiring an impressionist piece before removing their trench coats and performing an impromptu catwalk style show for unsuspecting onlookers.<\/p>\n<p>Some museum-goers were clearly amused by the stunt while others appeared not to know where to look as the cheeky trio paraded past <a title=\"modelling\" href=\"http:\/\/www.modelsdirect.com\/become-a-model\" target=\"_blank\">modelling<\/a> the pink, blue and yellow underwear and giggling uncontrollably. What started as a reasonably confident strutt soon broke into a mad dash for the door as the reality of the situation dawned on the models.<\/p>\n<p>The Musee d&#8217;Orsay has a strict &#8216;no filming&#8217; policy and representatives there insist that they had no idea that the publicity stunt was taking place. Head of communications Amelie Hardivillier is reported as saying: &#8220;I&#8217;m responsible for filming and such a shoot would never have been accepted, it&#8217;s unthinkable.&#8221;<\/p>\n<p>In a further statement from the museum the incident was described as: \u201c&#8221;a serious infringement of the Orsay&#8217;s rights and the rights of others.&#8221; Now the director at Musee d&#8217;Orsay is said to have threatened Etam with legal action and insisted that the video be removed from the company&#8217;s website in order to avoid it. However, the video has since gone viral and is now present on YouTube.<\/p>\n<p>Apparently this isn&#8217;t the first time that the French lingerie company have sent their <a title=\"models\" href=\"http:\/\/www.modelsdirect.com\/become-a-model\" target=\"_blank\">models<\/a> out to shock the public. Similar stunts have previously been seen at the Eiffel Tower, the Charles de Gaulle Airport and a Parisian ice-skating rink.<\/p>\n<p>What do you think of this somewhat brazen marketing technique? Amusing or appalling?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Models and booking agents at Models Direct couldn&#8217;t help but giggle over stories of, French lingerie company, Etam&#8217;s recent publicity stunt involving three lingerie models, some brightly coloured smalls and the Musee d&#8217;Orsay this week!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1515,652,647,1583],"class_list":["post-5554","post","type-post","status-publish","format-standard","hentry","category-models","tag-advertising","tag-etam","tag-lingerie-modelling","tag-musee-dorsay"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lingerie Models Strip At Paris Museum In A Forbidden Publicity Stunt - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2012\/01\/lingerie-models-strip-at-paris-museum-in-forbidden-publicity-stunt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lingerie Models Strip At Paris Museum In A Forbidden Publicity Stunt - 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