{"id":4965,"date":"2011-12-15T11:15:06","date_gmt":"2011-12-15T11:15:06","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=4965"},"modified":"2011-12-15T11:15:15","modified_gmt":"2011-12-15T11:15:15","slug":"male-model-andrej-pejic-fronts-hema%e2%80%99s-%e2%80%98mega-push-up-bra%e2%80%99","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2011\/12\/male-model-andrej-pejic-fronts-hema%e2%80%99s-%e2%80%98mega-push-up-bra%e2%80%99\/","title":{"rendered":"Male Model Andrej Pejic Fronts Hema\u2019s \u2018Mega Push-Up Bra\u2019"},"content":{"rendered":"<figure id=\"attachment_4967\" aria-describedby=\"caption-attachment-4967\" style=\"width: 198px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.talentmanagement.com\/blog\/2011\/12\/male-model-andrej-pejic-fronts-hema%e2%80%99s-%e2%80%98mega-push-up-bra%e2%80%99\/andrej-pejic-features-for-hema-s-advertising-campaign-for-womens-lingerie-pic-hemo-787199426\/\" rel=\"attachment wp-att-4967\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4967\" title=\"Male Model Andrej Pejic In Hema Lingerie Ad \" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2011\/12\/andrej-pejic-features-for-hema-s-advertising-campaign-for-womens-lingerie-pic-hemo-787199426-198x300.jpg\" alt=\"Male Model Andrej Pejic In Hema Lingerie Ad \" width=\"198\" height=\"300\" srcset=\"https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2011\/12\/andrej-pejic-features-for-hema-s-advertising-campaign-for-womens-lingerie-pic-hemo-787199426-198x300.jpg 198w, https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2011\/12\/andrej-pejic-features-for-hema-s-advertising-campaign-for-womens-lingerie-pic-hemo-787199426.jpg 610w\" sizes=\"auto, (max-width: 198px) 100vw, 198px\" \/><\/a><figcaption id=\"caption-attachment-4967\" class=\"wp-caption-text\">Male Model Andrej Pejic In Hema Lingerie Ad<\/figcaption><\/figure>\n<p>Models Direct favourite Andrej Pejic has achieved a first in the modelling industry \u2013 he\u2019s just bagged a <a href=\"http:\/\/www.modelsdirect.com\/job-board\/\" target=\"_blank\">modelling job<\/a> for lingerie.<\/p>\n<p>Dutch department store Hema has chosen the 20-year-old androgynous <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\/men\/\" target=\"_blank\">male model<\/a> to front a campaign for the \u2018Mega Push-Up Bra\u2019 \u2013 a bra that promises to \u2018add two cup sizes\u2019, even if your chest is a flat as a man\u2019s it seems.<\/p>\n<p>Pejic\u2019s <a href=\"http:\/\/www.modelsdirect.com\" target=\"_blank\">modelling agent<\/a>, Joseph Tenni, told Frockwriter: \u201cIt&#8217;s revolutionary. I&#8217;ve never known a man to do a women\u2019s lingerie campaign before.\u201d<\/p>\n<p>The controversial ads, which see ultra-feminine Pejic in two curve-hugging women\u2019s dresses, and another in a tight sweater, have sent shock waves across the industry. But while some love the ads, others are unsure, even the super-liberal Dutch.<\/p>\n<p>Modelling site Modelinia Tweeted: \u201cWe&#8217;re all for pushing boundaries but this has gone a little too far &#8211; Andrej Pejic models a women&#8217;s underwear campaign\u201d<\/p>\n<p>Other Tweets from the public read: \u201cThat HEMA campaign is brilliant: Andrej Pejic sporting a push-up bra?!\u201d<\/p>\n<p>\u201cIf a man looks good in that bra, it must be good stuff.\u201d<\/p>\n<p>\u201cAndrej Pejic is the prettiest man woman known to man.\u201d<\/p>\n<p>Models Direct wants to know your thoughts \u2013 is this a clever PR move to get people talking about the product or have Hema gone too far in pushing boundaries?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Models Direct favourite Andrej Pejic has achieved a first in the modelling industry \u2013 he\u2019s just bagged a modelling job for lingerie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,116,7],"tags":[621,639,39,1505,647],"class_list":["post-4965","post","type-post","status-publish","format-standard","hentry","category-fashion","category-men","category-models","tag-andrej-pejic","tag-androgynous-models","tag-androgyny","tag-hema","tag-lingerie-modelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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