{"id":4727,"date":"2011-12-01T15:44:58","date_gmt":"2011-12-01T15:44:58","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=4727"},"modified":"2011-12-01T15:44:59","modified_gmt":"2011-12-01T15:44:59","slug":"the-real-shape-of-british-women-revealed-in-survey","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2011\/12\/the-real-shape-of-british-women-revealed-in-survey\/","title":{"rendered":"The Real Shape Of British Women Revealed In Survey"},"content":{"rendered":"
\"Evans<\/a>
Evans Swimwear<\/figcaption><\/figure>\n

You\u2019ve probably heard of the four most common body shapes. There\u2019s pear – curvaceous hips and bottom, contrasting with smaller busts and shoulders; hourglass – equally proportioned bust and hips with a waist; apple – softer and fuller middle with slimmer legs and bottom; and busty – voluptuous bust with narrower hips and bottom.<\/p>\n

Notice that the classic \u2018straight\u2019 model<\/a> body shape isn\u2019t one of them. In fact, according to size specialists Evans, who has recently surveyed over 5,000 women in-store and online to identify the real shape of Britain, the apple shape is the most common. The body metrics survey found that from the 4,000 customers that were spoken to in store, 48% fitted into the apple category, while 28% were hourglass, 16% pear and 8% busty.<\/p>\n

Findings like these only further highlight the need for more diverse shapes in the modelling industry<\/a> to change the way women view their bodies, and Evans agrees.\u00a0The leading fashion retailer for women sized 14 – 32 aims to encourage a new way of thinking when it comes to the female figure and celebrate the positive aspects of every woman\u2019s body; a campaign after our own hearts here at Models Direct.<\/p>\n

Although body shape terminology has been around long before Trinny and Suzanna\u2019s What Not To Wear or Gok Wan\u2019s How To Look Good Naked, Evans plans to revolutionise highstreet shopping by helping women to not only shop by their size, but also by their shape.<\/p>\n

Fiona Ross, Brand Director at Evans, said: \u201cEveryone of us has a unique figure and we will help curvy women to identify, shop and dress for fabulous shape and unbeatable confidence.\u201d<\/p>\n

With the media\u2019s increased focus on evolving sizes and shapes in the modelling world, we at Models Direct think that Evans\u2019 efforts to communicate a new way of seeing and dressing the body is a great move and is the shape of things to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve probably heard of the four most common body shapes. There\u2019s pear – curvaceous hips and bottom, contrasting with smaller busts and shoulders; hourglass – equally proportioned bust and hips with a waist; apple – softer and fuller middle with slimmer legs and bottom; and busty – voluptuous bust with narrower hips and bottom.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,54,7],"tags":[718,547,508,278,1443,461,279],"class_list":["post-4727","post","type-post","status-publish","format-standard","hentry","category-beauty","category-fashion","category-models","tag-body-image","tag-body-insecurities","tag-body-shapes","tag-curvy-models","tag-evans","tag-plus-sized-clothes","tag-plus-sized-models"],"yoast_head":"\nThe Real Shape Of British Women Revealed In Survey - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2011\/12\/the-real-shape-of-british-women-revealed-in-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Real Shape Of British Women Revealed In Survey - Talent Management Blog\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve probably heard of the four most common body shapes. 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