{"id":4400,"date":"2011-11-18T12:04:41","date_gmt":"2011-11-18T12:04:41","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=4400"},"modified":"2014-03-21T16:13:59","modified_gmt":"2014-03-21T16:13:59","slug":"kelloggs-slammed-for-misleading-advertising","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2011\/11\/kelloggs-slammed-for-misleading-advertising\/","title":{"rendered":"Kellogg&#8217;s Slammed For Misleading Advertising"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/y536zzzZhOk\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Leading UK <a title=\"modelling\" href=\"http:\/\/www.modelsdirect.com\/become-a-model\" target=\"_blank\">modelling<\/a> employment agency Models Direct has spoken a lot about issues surrounding obesity over the last few weeks. We have looked at various <a title=\"advertising campaigns\" href=\"http:\/\/www.talentmanagement.com\/blog\/2011\/11\/child-models-feature-in-obesity-awareness-campaign-aimed-at-mums\/\" target=\"_blank\">advertising campaigns<\/a> <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\/children\/\" target=\"_blank\">that employ child models<\/a>, child actors and even <a title=\"real children\" href=\"http:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/\" target=\"_blank\">real children<\/a> to help raise awareness of the negative effects of childhood obesity, and to encourage a proactive approach in dealing with it. We have also asked whether or not <a title=\"parents are to blame\" href=\"http:\/\/www.talentmanagement.com\/blog\/2011\/10\/child-obesity-blame-it-on-the-parents\/\" target=\"_blank\">parents are to blame<\/a> when children are seriously effected by issues surrounding their weight.<\/p>\n<p>Obesity is a problem that effects an increasing number of us &#8211;\u00a0 young and old &#8211; and part of the problem is the irresponsible food marketing approach taken by certain trusted companies. One such company that has been brought to our attention this week is Kellogg&#8217;s. The trusted cereal giant has been accused by the Australian &#8216;Parents&#8217; Jury&#8217; of running two of the country&#8217;s worst junk food marketing campaigns. We decided to find out more.<\/p>\n<p>Apparently Kellogg&#8217;s&#8217; Nutri-Grain campaign took the &#8216;Smoke and Mirrors Award&#8217; \u2013 an award given for the advertisement that is the most misleading about health. 2011 is the fifth year that Nutri-Grain has earned this award, based on the fact that Nutri-Grain products are promoted as a healthy option despite being packed with sugar and simple carbs.<\/p>\n<p>The Kellogg&#8217;s LCM 4D Choc Bar advertisements won the Pester Power Award due to their cartoon style and the fact that they are so often shown between children&#8217;s TV programmes. Studies reveal that even if a child does not like the food in question they will nag parents to buy it more when cartoon characters are used in advertising. Here at <a title=\"modelling agency\" href=\"http:\/\/www.modelsdirect.com\/become-a-model\" target=\"_blank\">modelling agency<\/a> Models Direct we admit being quite shocked by elements of the advertisement (shown above) for the 4D choc bar. One particular scene where a child model\/actor is shown being practically force fed liquid chocolate feels particularly disturbing and makes uncomfortable viewing.<\/p>\n<p>Corrina Langelaan from The Parents\u2019 Jury says: \u201cRestricting advertisements for unhealthy food is necessary. On its own, this won\u2019t reverse the high levels of childhood obesity. However, it is a solid move to help create a healthier society.<\/p>\n<p>\u201cParents need a positive environment to reinforce healthy eating habits, instead of constantly battling unhealthy food promotion.\u201d<\/p>\n<p>Do you agree with this opinion?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading UK modelling employment agency Models Direct has spoken a lot about issues surrounding obesity over the last few weeks. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,730,156,7],"tags":[26,1198,1359],"class_list":["post-4400","post","type-post","status-publish","format-standard","hentry","category-actors","category-children","category-diet-2","category-models","tag-child-models","tag-childhood-obesity","tag-kelloggs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kellogg&#039;s Slammed For Misleading Advertising - 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