{"id":3974,"date":"2011-10-28T10:56:57","date_gmt":"2011-10-28T10:56:57","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=3974"},"modified":"2011-10-28T10:58:08","modified_gmt":"2011-10-28T10:58:08","slug":"zombie-boy-models-for-dermablend-%e2%80%98go-beyond-the-cover%e2%80%99-ad","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/zombie-boy-models-for-dermablend-%e2%80%98go-beyond-the-cover%e2%80%99-ad\/","title":{"rendered":"Zombie Boy Models For Dermablend \u2018Go Beyond The Cover\u2019 Ad"},"content":{"rendered":"

<\/object><\/p>\n

How do you judge a book?<\/p>\n

That\u2019s the evoking opening line to the new \u2018Go Beyond the Cover\u2019 campaign video from Dermablend Professional Coverage Cosmetics.<\/p>\n

Featuring new face on the modelling<\/a> scene Rick Genest – whose skeletal all-over-body tattoos are raising him to fame under the alias \u2018Zombie Boy\u2019- this original and mind-blowing video is a big hit in the Models Direct offices.<\/p>\n

Check it out above and watch in reverse as a makeup team cover all of the 26 year old\u2019s tattoos \u2013 seen on his face, head, torso, arms, and back \u2013with its incredibly effective concealer make-up.<\/p>\n

Zombie Boy’s transformation has left us astonished, not just at the power of make-up, but also at the debate this ad has stirred with its powerful message.<\/p>\n

Renee Mininni, Marketing Assistant Vice President at Dermablend, said: \u201cThe point that we hope to drive home is that sometimes we catch ourselves judging an individual based on appearance alone, but appearances can be easily changed.<\/p>\n

\u201c[We] provide products for those seeking coverage, and it will do the trick flawlessly \u2014 but be inspired to go beyond the cover.\u201d<\/p>\n

On Dermablend\u2019s offical Facebook wall, the team wrote: \u201cWe are inspired by Dermablend users everyday and you inspired us to make this video. We are all unique and we are all beautiful and sometimes we just need to be reminded.\u201d<\/p>\n

Models Direct couldn\u2019t agree more. Despite his deliberately deathly look, Genest is a down-to-earth, softly spoken young model<\/a> that is fascinating the modelling world with his tattoos that \u201csymbolize life through death, or death through life\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Featuring new face on the modelling scene Rick Genest – whose skeletal all-over-body tattoos are raising him to fame under the alias \u2018Zombie Boy\u2019- this original and mind-blowing video is a big hit in the Models Direct offices.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,116,7],"tags":[1270,51,433,601,911,910,1269],"class_list":["post-3974","post","type-post","status-publish","format-standard","hentry","category-beauty","category-men","category-models","tag-dermablend","tag-make-up","tag-male-modelling","tag-male-models","tag-tattooed-models","tag-tattoos","tag-zombie-boy"],"yoast_head":"\nZombie Boy Models For Dermablend \u2018Go Beyond The Cover\u2019 Ad - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/zombie-boy-models-for-dermablend-\u2018go-beyond-the-cover\u2019-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zombie Boy Models For Dermablend \u2018Go Beyond The Cover\u2019 Ad - 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