{"id":3562,"date":"2011-10-10T15:59:01","date_gmt":"2011-10-10T15:59:01","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=3562"},"modified":"2014-03-21T15:28:14","modified_gmt":"2014-03-21T15:28:14","slug":"obese-child-models-featured-in-strong4life-campaign-cause-controversy","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/","title":{"rendered":"Obese Child Models Featured In &#8216;Strong4Life&#8217; Campaign Cause Controversy"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/1t_H_DBHmGQ\" height=\"315\" width=\"560\" frameborder=\"0\"><\/iframe><\/p>\n<p>September was Childhood Obesity Month and American not-for-profit healthcare organisation Children&#8217;s Healthcare of Atlanta has certainly got people talking about child health matters with their provocative and controversial Strong4Life campaign.<\/p>\n<p>The &#8216;tough love&#8217; campaign, which includes billboard, online and television advertisements, features overweight <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\/children\/\" target=\"_blank\">child models who are suffering with related medical concerns<\/a> or associated social issues, such as bullying. For example, in one advertisement a child model says: \u201cI don&#8217;t like going to school because all the other kids pick on me, it hurts my feelings.\u201d Another asks: \u201cMom, why am I fat?\u201d<\/p>\n<p>There is no question that the advertisements are getting a lot of attention, and therefore raising awareness of the kind of health problems that becoming overweight can cause for children, but with slogans such as \u201cFat kids become fat adults\u201d and \u201cWarning: Being fat takes the fun out of being a kid\u201d, it may be felt that the language is too negative and could, in a worst case scenario, even end up hurting the very children that it is intended to help. By displaying large posters of already bullied children on billboards, and using words like \u201cfat\u201d and \u201cobese\u201d to describe them, some are expressing the view that the advertising campaign could lead to further marginalisation of children in the community who are overweight.<\/p>\n<p>Public Relations Director for the <a title=\"National Association to Advance Fat Acceptance \" href=\"http:\/\/www.naafaonline.com\/dev2\/\" target=\"_blank\">National Association to Advance Fat Acceptance<\/a> (NAAFA), Peggy Howell, has described the advertisements as \u201cextraordinarily harmful\u201d. She is quoted in an article on the Juvenile Justice Information Exchange website as saying: \u201cLabelling a person of any age as obese, especially a child or adolescent, is strongly pejorative and counterproductive.\u201d She goes on: \u201cNAAFA challenges the Georgia Children\u2019s Health Alliance to create an advertising campaign that encourages people of all sizes to eat healthy food, add movement to our lives and celebrate our differences.\u201d<\/p>\n<p>Senior vice president at Children&#8217;s Healthcare of Atlanta, Linda Matzigkeit, disagrees. \u201cWith nearly 40 percent of the children in Georgia overweight or obese, we needed to do a wakeup call,\u201d she says. \u201cThis is a medical crisis and if we don\u2019t address it, it\u2019s going to have a huge impact on our state because these children will become obese adults.&#8221;<\/p>\n<p>UK <a title=\"modelling agency\" href=\"http:\/\/www.modelsdirect.com\/job-board\/\" target=\"_blank\">modelling agency<\/a> Models Direct is a great believer in prioritising health matters but we also believe in promoting an inclusive attitude to every shape and size, and we would like to know what you think of hard hitting advertising like the Strong4Life campaign.<\/p>\n<p>Is the Strong4Life campaign teaching vulnerable children to hate their bodies, or is it a reasonable and necessary response to a genuine health crisis that gives overweight children a voice and helps them to realise that they are not alone?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>September was Childhood Obesity Month and American not-for-profit healthcare organisation, Children&#8217;s Healthcare of Atlanta, has certainly got people talking about child health matters with their provocative and controversial Strong4Life campaign.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730,156,69,7],"tags":[1177,718,26,1176,1175],"class_list":["post-3562","post","type-post","status-publish","format-standard","hentry","category-children","category-diet-2","category-health-and-fitness","category-models","tag-advertising-campaigns","tag-body-image","tag-child-models","tag-naafa","tag-national-association-to-advance-fat-acceptance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Obese Child Models Featured In &#039;Strong4Life&#039; Campaign Cause Controversy  - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obese Child Models Featured In &#039;Strong4Life&#039; Campaign Cause Controversy  - Talent Management Blog\" \/>\n<meta property=\"og:description\" content=\"September was Childhood Obesity Month and American not-for-profit healthcare organisation, Children&#039;s Healthcare of Atlanta, has certainly got people talking about child health matters with their provocative and controversial Strong4Life campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/\" \/>\n<meta property=\"og:site_name\" content=\"Talent Management Blog\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-10T15:59:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-03-21T15:28:14+00:00\" \/>\n<meta name=\"author\" content=\"Talent Management\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@talentmanagemnt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Talent Management\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/\"},\"author\":{\"name\":\"Talent Management\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09\"},\"headline\":\"Obese Child Models Featured In &#8216;Strong4Life&#8217; Campaign Cause Controversy\",\"datePublished\":\"2011-10-10T15:59:01+00:00\",\"dateModified\":\"2014-03-21T15:28:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/\"},\"wordCount\":467,\"commentCount\":0,\"keywords\":[\"advertising campaigns\",\"body image\",\"child models\",\"NAAFA\",\"National Association to Advance Fat Acceptance\"],\"articleSection\":[\"Children\",\"Diet\",\"Health &amp; Fitness\",\"Models\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/\",\"url\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/\",\"name\":\"Obese Child Models Featured In 'Strong4Life' Campaign Cause Controversy - Talent Management Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#website\"},\"datePublished\":\"2011-10-10T15:59:01+00:00\",\"dateModified\":\"2014-03-21T15:28:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.talentmanagement.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Obese Child Models Featured In &#8216;Strong4Life&#8217; Campaign Cause Controversy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#website\",\"url\":\"https:\/\/www.talentmanagement.com\/blog\/\",\"name\":\"Talent Management Blog\",\"description\":\"Your daily fix of the top fashion, modelling, beauty and entertainment news, views, trends, and tips\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.talentmanagement.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09\",\"name\":\"Talent Management\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/954811ecf579f7ab91ad0ddf0bfc2f82182eabc89a372b805df199f6fd9b1392?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/954811ecf579f7ab91ad0ddf0bfc2f82182eabc89a372b805df199f6fd9b1392?s=96&d=mm&r=g\",\"caption\":\"Talent Management\"},\"sameAs\":[\"http:\/\/www.talentmanagement.com\",\"https:\/\/x.com\/talentmanagemnt\"],\"url\":\"https:\/\/www.talentmanagement.com\/blog\/author\/wpadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Obese Child Models Featured In 'Strong4Life' Campaign Cause Controversy  - Talent Management Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/","og_locale":"en_US","og_type":"article","og_title":"Obese Child Models Featured In 'Strong4Life' Campaign Cause Controversy  - Talent Management Blog","og_description":"September was Childhood Obesity Month and American not-for-profit healthcare organisation, Children's Healthcare of Atlanta, has certainly got people talking about child health matters with their provocative and controversial Strong4Life campaign.","og_url":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/","og_site_name":"Talent Management Blog","article_published_time":"2011-10-10T15:59:01+00:00","article_modified_time":"2014-03-21T15:28:14+00:00","author":"Talent Management","twitter_card":"summary_large_image","twitter_creator":"@talentmanagemnt","twitter_misc":{"Written by":"Talent Management","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/#article","isPartOf":{"@id":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/"},"author":{"name":"Talent Management","@id":"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09"},"headline":"Obese Child Models Featured In &#8216;Strong4Life&#8217; Campaign Cause Controversy","datePublished":"2011-10-10T15:59:01+00:00","dateModified":"2014-03-21T15:28:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/"},"wordCount":467,"commentCount":0,"keywords":["advertising campaigns","body image","child models","NAAFA","National Association to Advance Fat Acceptance"],"articleSection":["Children","Diet","Health &amp; Fitness","Models"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/","url":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/","name":"Obese Child Models Featured In 'Strong4Life' Campaign Cause Controversy - Talent Management Blog","isPartOf":{"@id":"https:\/\/www.talentmanagement.com\/blog\/#website"},"datePublished":"2011-10-10T15:59:01+00:00","dateModified":"2014-03-21T15:28:14+00:00","author":{"@id":"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09"},"breadcrumb":{"@id":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/obese-child-models-featured-in-strong4life-campaign-cause-controversy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.talentmanagement.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Obese Child Models Featured In &#8216;Strong4Life&#8217; Campaign Cause Controversy"}]},{"@type":"WebSite","@id":"https:\/\/www.talentmanagement.com\/blog\/#website","url":"https:\/\/www.talentmanagement.com\/blog\/","name":"Talent Management Blog","description":"Your daily fix of the top fashion, modelling, beauty and entertainment news, views, trends, and tips","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.talentmanagement.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09","name":"Talent Management","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/954811ecf579f7ab91ad0ddf0bfc2f82182eabc89a372b805df199f6fd9b1392?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/954811ecf579f7ab91ad0ddf0bfc2f82182eabc89a372b805df199f6fd9b1392?s=96&d=mm&r=g","caption":"Talent Management"},"sameAs":["http:\/\/www.talentmanagement.com","https:\/\/x.com\/talentmanagemnt"],"url":"https:\/\/www.talentmanagement.com\/blog\/author\/wpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/posts\/3562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/comments?post=3562"}],"version-history":[{"count":15,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/posts\/3562\/revisions"}],"predecessor-version":[{"id":17944,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/posts\/3562\/revisions\/17944"}],"wp:attachment":[{"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/media?parent=3562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/categories?post=3562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/tags?post=3562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}