{"id":3452,"date":"2011-10-04T14:13:53","date_gmt":"2011-10-04T14:13:53","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=3452"},"modified":"2011-10-04T14:13:54","modified_gmt":"2011-10-04T14:13:54","slug":"mature-model-valerie-pain-models-this-season%e2%80%99s-trends-at-67","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/mature-model-valerie-pain-models-this-season%e2%80%99s-trends-at-67\/","title":{"rendered":"Mature Model Valerie Pain Models This Season\u2019s Trends at 67!"},"content":{"rendered":"<figure id=\"attachment_3456\" aria-describedby=\"caption-attachment-3456\" style=\"width: 230px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.talentmanagement.com\/blog\/2011\/10\/mature-model-valerie-pain-models-this-season%e2%80%99s-trends-at-67\/antonio-berardi-rankin\/\" rel=\"attachment wp-att-3456\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3456\" title=\"Valerie Pain models for All Walks, photography by Rankin\" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2011\/10\/Antonio-Berardi-Rankin-230x300.jpg\" alt=\"Valerie Pain models for All Walks, photography by Rankin\" width=\"230\" height=\"300\" srcset=\"https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2011\/10\/Antonio-Berardi-Rankin-230x300.jpg 230w, https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2011\/10\/Antonio-Berardi-Rankin.jpg 690w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a><figcaption id=\"caption-attachment-3456\" class=\"wp-caption-text\">Valerie Pain models for All Walks, photography by Rankin<\/figcaption><\/figure>\n<p>67 year old mature model Valerie Pain has most definitely bucked the so called ageism trend in the <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\/women\/looks-types\/\" target=\"_blank\">modelling industry<\/a> by recently featuring in a commercial show at Pavillions Birmingham.<\/p>\n<p>Modelling a shorter length black, white and red dress, with a fitted red jacket, from this season at HOBBS, we at Models Direct found Valerie\u2019s modelling efforts highly inspirational, showing us all that no matter what your age, you can still rock this season\u2019s trends!<\/p>\n<p>It\u2019s clear we\u2019re not the only ones loving this shift towards <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\/women\/looks-types\/\" target=\"_blank\">age diversity<\/a> in the modelling industry, as the mature model has found herself in big demand. Valerie, who began her modelling career back in the 1960s, has even featured in the well known All Walks Beyond The Catwalk campaigns, which aims to prove how different aged, shaped and sized women can be positive role models.<\/p>\n<p>And now that new research from Ben Barry, which shows that women over 40 do not respond to advertising aimed at young women, but instead respond strongly to fashion imagery aimed directly at them, Models Direct thinks we\u2019ll be seeing a lot more of models like Valerie in the future.<\/p>\n<p>In fact, Caryn Franklin has even revealed on her \u2018How To Look Good\u2019 blog that she\u2019s been working with Debenhams to create more imagery of older women \u2013 so keep a look out for those inspiring mature models in the coming months!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>67 year old mature model Valerie Pain has most definitely bucked the so called ageism trend in the modelling industry by recently featuring in a commercial show at Pavillions Birmingham.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,54,7],"tags":[843,302,1124,127,125,1123],"class_list":["post-3452","post","type-post","status-publish","format-standard","hentry","category-beauty","category-fashion","category-models","tag-all-walks-beyond-the-catwalk","tag-caryn-franklin","tag-hobbs","tag-mature-models","tag-models-of-all-ages","tag-valerie-pain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mature Model Valerie Pain Models This Season\u2019s Trends at 67! 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