{"id":3445,"date":"2011-10-06T12:01:04","date_gmt":"2011-10-06T12:01:04","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=3445"},"modified":"2011-10-06T12:01:05","modified_gmt":"2011-10-06T12:01:05","slug":"are-chinese-models-helping-change-asias-perception-of-beauty","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/are-chinese-models-helping-change-asias-perception-of-beauty\/","title":{"rendered":"Are Chinese Models Helping Change Asia&#8217;s Perception Of Beauty?"},"content":{"rendered":"<figure id=\"attachment_3446\" aria-describedby=\"caption-attachment-3446\" style=\"width: 300px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.talentmanagement.com\/blog\/2011\/10\/are-chinese-models-helping-change-asias-perception-of-beauty\/screen-shot-2011-08-08-at-6-12-59-pm\/\" rel=\"attachment wp-att-3446\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3446\" title=\"Vogue China's September 2011 issue fronted by Chinese models all wearing Gucci. Photo: Vogue China\" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2011\/10\/Screen-shot-2011-08-08-at-6.12.59-PM-300x216.png\" alt=\"Vogue China's September 2011 issue fronted by Chinese models all wearing Gucci. Photo: Vogue China\" width=\"300\" height=\"216\" srcset=\"https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2011\/10\/Screen-shot-2011-08-08-at-6.12.59-PM-300x216.png 300w, https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2011\/10\/Screen-shot-2011-08-08-at-6.12.59-PM.png 695w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-3446\" class=\"wp-caption-text\">Vogue China&#39;s September 2011 issue featuring Chinese models - image via Vogue China<\/figcaption><\/figure>\n<p>Back in March this year, Talent Management spoke about the increasing popularity of Chinese <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\/women\/looks-types\/\" target=\"_blank\">models<\/a>, and concluded that this rise is not just a fad. Now, some months later, it seems we were right as we\u2019ve been seeing even more Chinese models in the industry, and not just in China.<\/p>\n<p>This year, Vogue China Editor Angelica Cheung noted that because we\u2019re seeing more Chinese models in the industry, Chinese consumers are starting to change their perception of beauty.<\/p>\n<p>\u201cTraditionally the Chinese favoured a classic kind of beauty \u2014 big, round eyes, cute small mouth, a high nose, and very fair skin,\u201d said Cheung. \u201cThe Chinese models who have made it internationally are not beauties in the traditional sense, so they are modernising the concept of beauty in China.\u201d<\/p>\n<p>Blue Carreon, an Asian Forbes fashion contributor, recently posed the same argument, asking: \u201cAre we Asians finally embracing our own kind? Are the days of \u2018white is always better\u2019 over? Will there no longer be a market for whitening creams? Will we come to love our flat noses and dark eyes?\u201d<\/p>\n<p>Carreon went on to say that if we take our cues from what has been happening in the fashion industry, \u201cit would seem that we Asians have come to love our own\u201d.<\/p>\n<p>Hong Kong-based Lane Crawford, for example, used an all-Chinese cast to front their A\/W 2011 ad campaign, including Estee Lauder\u2019s first-ever Asian model Liu Wen, as well as FeiFei Sun, Ming Xi, Shu Pei and Xiao Wen Ju.<\/p>\n<p>Then, of course, there\u2019s this year\u2019s Vogue China September issue, which saw several of the Chinese models in Lane Crawford\u2019s campaign joined by pioneering Chinese supermodel Du Juan and new face on the <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\" target=\"_blank\">modelling<\/a> scene Sui He.<\/p>\n<p>The magazine&#8217;s first ever cover featured Caucasian model Gemma Ward alongside five Chinese models &#8211; Du Juan, Wang Wenqin, Tong Chenjie, Liu Dan, and Ni Mingxi \u2013 which in hindsight, says Carreon, may have been a precursor of things to come. \u00a0\u201c[That cover] could have been the signal of the start of a fashion revolution: the Chinese are going to take over the world,\u201d he said.<\/p>\n<p>Furthermore, Chinese models are not only being used by the Chinese market, but are in fact gaining mass appeal through international campaigns by European and American design houses.<\/p>\n<p>Givenchy&#8217;s Spring\/Summer 2011 haute couture show, for example, used only Asian models, while Vera Wang, Ralph Lauren, Calvin Klein and Giorgio Armani are only a handful of designers who have featured Chinese models in their ad campaigns.<\/p>\n<p>\u201cWhat does this all mean? Is the Chinese luxury consumer now aspiring to be like the Chinese faces modelling her favourite brands? Is she relating more to models with features similar to hers instead of the conventional go-to blonde and blue-eyed beauties? Or is this just another fad? The industry\u2019s new form of tokenism?\u201d asks Carreon.<\/p>\n<p>We at Talent Management want to hear your thoughts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in March this year, Talent Management spoke about the increasing popularity of Chinese models, and concluded that this rise is not just a fad. Now, some months later, it seems we were right as we\u2019ve been seeing even more Chinese models in the industry, and not just in China.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,54,7],"tags":[1139,335,1140,338,1146,339,1142,1152,1141,1150,337,1143,1151,1144,1147,1149,336,1148,1145],"class_list":["post-3445","post","type-post","status-publish","format-standard","hentry","category-beauty","category-fashion","category-models","tag-angelica-cheung","tag-asian-models","tag-blue-carreon","tag-chinese-models","tag-du-juan","tag-estee-lauder","tag-feifei-sun","tag-gemma-ward","tag-lane-crawford","tag-liu-dan","tag-liu-wen","tag-ming-xi","tag-ni-mingxi","tag-shu-pei","tag-sui-he","tag-tong-chenjie","tag-vogue-china","tag-wang-wenqin","tag-xiao-wen-ju"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Chinese Models Helping Change Asia&#039;s Perception Of Beauty?  - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2011\/10\/are-chinese-models-helping-change-asias-perception-of-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Chinese Models Helping Change Asia&#039;s Perception Of Beauty?  - Talent Management Blog\" \/>\n<meta property=\"og:description\" content=\"Back in March this year, Talent Management spoke about the increasing popularity of Chinese models, and concluded that this rise is not just a fad. 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