{"id":2829,"date":"2011-09-07T12:16:05","date_gmt":"2011-09-07T12:16:05","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=2829"},"modified":"2011-09-07T12:16:05","modified_gmt":"2011-09-07T12:16:05","slug":"make-up-ads-featuring-overly-airbrushed-models-banned","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2011\/09\/make-up-ads-featuring-overly-airbrushed-models-banned\/","title":{"rendered":"Make-Up Ads Featuring Overly Airbrushed Models Banned"},"content":{"rendered":"
\"Banned<\/a>
Banned Lancome ad featuring a heavily airbrushed Julia Roberts<\/figcaption><\/figure>\n
\"Banned<\/a>
Banned Maybelline ad featuring a heavily airbrushed Christy Turlington<\/figcaption><\/figure>\n

Last month, we at Talent Management<\/a> got news that two heavily airbrushed L’Or\u00e9al cosmetics ads featuring Christy Turlington and Julia Roberts were banned following complaints by Jo Swinson MP, a Campaign for Body Confidence co-founder.<\/p>\n

The foundation ads \u2013 one by Lanc\u00f4me claiming to \u2018recreate the Aura of perfect skin\u2019 and the other by Maybelline, whose \u2018instant anti-age\u2019 makeup claims to erase fine lines and crows feet – both feature extensive digital airbrushing and retouching to the models\u2019 skin.<\/p>\n

Unsurprisingly, there was not enough evidence to prove that the images accurately represented what the foundations could achieve, and so the Advertising Standards Authority (ASA) ruled that they both breached industry codes, deeming them likely to mislead.<\/p>\n

\u201cThis ruling demonstrates that the advertising regulator is acknowledging the dishonest and misleading nature of excessive retouching,\u201d said Swinson.<\/p>\n

\u201cPictures of flawless skin and super-slim bodies are all around, but they don\u2019t reflect reality. With\u00a0one in four people feeling depressed about their body, it\u2019s time to consider how these idealised images are distorting our idea of beauty.<\/p>\n

\u201cShockingly, even the ASA weren\u2019t contractually allowed to see the pre-production photo of Julia Roberts.\u00a0 It shows just how ridiculous things have become when there is such fear over an unairbrushed photo that even the advertising regulator isn\u2019t permitted to see it. \u00a0Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don\u2019t need retouching to look great. This ban sends a powerful message to advertisers \u2013 let\u2019s get back to reality.\u201d<\/p>\n

Talent Management wants to know your thoughts \u2013 would you prefer advertisers use pre and post-production techniques, such as styling, eyelash and hair extensions and airbrushing? Or would you rather see real and natural models<\/a> who better represent the results a product can actually achieve?<\/p>\n","protected":false},"excerpt":{"rendered":"

Last month, we got news that two heavily airbrushed L’Or\u00e9al cosmetics ads featuring Christy Turlington and Julia Roberts were banned following complaints by Jo Swinson MP, a Campaign for Body Confidence co-founder.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,7,162],"tags":[1011,905,1012,264,393],"class_list":["post-2829","post","type-post","status-publish","format-standard","hentry","category-beauty","category-models","category-politics","tag-campaign-for-body-confidence","tag-christy-turlington","tag-jo-swinson","tag-lancome","tag-maybelline"],"yoast_head":"\nMake-Up Ads Featuring Overly Airbrushed Models Banned - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2011\/09\/make-up-ads-featuring-overly-airbrushed-models-banned\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make-Up Ads Featuring Overly Airbrushed Models Banned - 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