{"id":2825,"date":"2011-09-07T12:19:42","date_gmt":"2011-09-07T12:19:42","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=2825"},"modified":"2011-09-07T12:19:42","modified_gmt":"2011-09-07T12:19:42","slug":"no7-uses-non-airbrushed-models-in-new-campaign","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2011\/09\/no7-uses-non-airbrushed-models-in-new-campaign\/","title":{"rendered":"No7 Uses Non-Airbrushed Models In New Campaign"},"content":{"rendered":"
\"Boots<\/a>
Boots No7 'tah dah!' campaign<\/figcaption><\/figure>\n

Last month, Boots\u2019 cosmetic brand No7 launched its new \u2018Ta Dah\u2019 campaign. Not only do we love the campaign\u2019s concept – which focuses on a moment in time that all women have, when they know they look and feel their best \u2013 but we are also big fans of the models<\/a>.<\/p>\n

No7 chose a selection of stunning age-appropriate models<\/a> who have not had plastic surgery. And to top it off, the close-up shots of the models were created without using enhancements such as false eyelashes and were not airbrushed post production, which sadly seems to be standard practice nowadays.<\/p>\n

No7 said that the campaign will not \u2018misrepresent the efficacy\u2019 of its products, as was the case with the infamous Lanc\u00f4me and Maybelline ads that were recently banned <\/a>by the ASA for excessive airbrushing.<\/p>\n

By not retouching or digitally manipulating its campaign images, Mother, the company behind the adverts, has said that No7 is \u2018breaking the mould\u2019.<\/p>\n

Head of No7, Amanda Walker, said: “No7 has always been a brand committed to making all British women look and feel beautiful. This dedication requires a deep understanding of British women, their thoughts and feelings towards beauty.\u201d<\/p>\n

Talent Management, the modelling agency<\/a> that supports real and diverse beauty, couldn\u2019t agree more \u2013 a product aimed at real women should be fronted by equally real, relatable and natural models, which is exactly what No7 has done.<\/p>\n

So could this mark the beginning of a movement away from excessive pre and post-production techniques in cosmetic advertising?<\/p>\n

We hope so, and hope that others will follow suit with more inspiring un-airbrushed campaigns!<\/p>\n","protected":false},"excerpt":{"rendered":"

Last month, Boots\u2019 cosmetic brand No7 launched its new \u2018Ta Dah\u2019 campaign. Not only do we love the campaign\u2019s concept – which focuses on a moment in time that all women have, when they know they look and feel their best \u2013 but we are also big fans of the models.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,7],"tags":[1015,51,1014,597],"class_list":["post-2825","post","type-post","status-publish","format-standard","hentry","category-beauty","category-models","tag-airbrushing","tag-make-up","tag-no7","tag-real-models"],"yoast_head":"\nNo7 Uses Non-Airbrushed Models In New Campaign - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2011\/09\/no7-uses-non-airbrushed-models-in-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No7 Uses Non-Airbrushed Models In New Campaign - Talent Management Blog\" \/>\n<meta property=\"og:description\" content=\"Last month, Boots\u2019 cosmetic brand No7 launched its new \u2018Ta Dah\u2019 campaign. 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