{"id":18084,"date":"2014-04-25T13:48:42","date_gmt":"2014-04-25T13:48:42","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=18084"},"modified":"2015-11-03T17:14:26","modified_gmt":"2015-11-03T17:14:26","slug":"aerie-and-the-unretouched-model","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/","title":{"rendered":"Aerie and the unretouched model"},"content":{"rendered":"

Most of us already know that models are photoshopped, airbrushed, and digitally manipulated to within an inch of there already perfectly formed little lives before we get to see the snaps. Shockingly though, many teenagers (and therefore the people who the ads are usually targeted at) believe that the people they see in magazines actually look like that. These are women which don\u2019t bruise, don\u2019t have stretch marks, have no scars or freckles or moles, and don\u2019t have even the tiniest bit of cellulite \u2013 God forbid!<\/p>\n

In reality, models are not that far removed from everyone else. Their skin still marks, they get tattoos, they have bad hair days. Women don\u2019t look picture perfect all the time, but often female modelling<\/a> pictures which have been photoshopped look slightly strange. Their figures don\u2019t quite make sense, and they don\u2019t have any of the natural lines you get from smiling or even bending a little. Sometimes even the shadows have been manipulated to achieve an industry created beauty perception.<\/p>\n

Of course, sometimes celebrities go unretouched. It\u2019s almost always a big deal when they do. As a child modelling agency, we think it shouldn\u2019t be a big deal. There\u2019s no need to print across the cover that this is \u2018UNRETOUCHED\u2019 and \u2018TOTALLY NATURAL!\u2019 \u2013 that should be a given. After all, we want our children to grow up comfortable in their own skin.<\/p>\n

We aren\u2019t just any old modelling agency. Here at Talent Management and Models Direct<\/a> we take on models of every age, shape, size, gender and race in order to offer a portfolio of people across our books who accurately represent all walks of life. We think that it should be the responsibility of child modelling agencies to stamp this practise out.<\/p>\n

What gets retouched?<\/h2>\n

Sometimes retouching isn\u2019t exactly what you\u2019d expect. Skinny arms, dropping the muffin touch and removing birthmarks are the usual aren\u2019t they? Nope. There is actually a practise within photo editing which hides the signs of extreme thinness. Because being skinny is fashionable, but looking ill is not. Here\u2019s an example which ran in Num\u00e9ro in 2012:<\/p>\n

\"Modeling
These women aren\u2019t fat, but they\u2019re also not super skinny. They are a natural build which looks right on them.<\/figcaption><\/figure>\n

In this picture, the model\u2019s rib cage has been smoothed considerably, because her prominent bones makes her look ill. Leah Hardy, former Cosmopolitan editor, explained how she would have retouched photos when the models looked \u2018frighteningly thin\u2019. It seems the poor models can\u2019t win. It shows that the expectations are just not possible. Waists aren\u2019t increased \u2013 they\u2019d be left at their 22-inches \u2013 but other areas were improved to conceal the very real signs of malnutrition. It tends not to be a practise of child modelling agencies to encourage weight loss, but many adult agencies have been known to. Given more full busts, better skin and thicker hair, you wouldn\u2019t know that these women could be in the throes of a severe eating disorder \u2013 and even if you are you wouldn\u2019t realise what this really looks like.<\/p>\n

Manipulating the images sets a goal which no one can achieve. If you\u2019re that thin bones will protrude, hair will thin, and skin will worsen. Unless you have an amazing metabolism you won\u2019t have a 22-inch waist when you eat normally. We aren\u2019t saying that magazines are the only reason that many women – and even children as young as 5 – worry about their weight, but it surely can\u2019t help.<\/p>\n

What is Aerie Real?<\/h2>\n
\"Modeling
Aerie is American Eagle\u2019s lingerie sister store. And they\u2019re trying something a little different.<\/figcaption><\/figure>\n

Aerie is American Eagle\u2019s lingerie sister store. \u00a0And they\u2019re trying something a little different. In their most recent advertising campaign they feature women as they really look \u2013 hypothetical warts and all. You can see the odd stretch mark on a thigh, tan lines, and the way skin bunches when you turn your head at a certain angle.<\/p>\n

These women aren\u2019t fat, but they\u2019re also not super skinny. They are a natural build which looks right on them. Of course, they are all pretty stunning without any outside help anyway.<\/p>\n

Ideally, as a child modelling agency we\u2019d like if this wasn\u2019t just a selling point of an ad campaign. These photos are branded as #aeriereal, but perhaps, if other companies follow in their footsteps, this can just become something which doesn\u2019t need to be commented on at all.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most of us already know that models are photoshopped, airbrushed, and digitally manipulated to within an inch of there already perfectly formed little lives before we get to see the…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2575,54,7],"tags":[530,2574,3722],"class_list":["post-18084","post","type-post","status-publish","format-standard","hentry","category-advice","category-fashion","category-models","tag-modelling-careers","tag-talent-management-agency","tag-unretouched-model"],"yoast_head":"\nAerie and the unretouched model<\/title>\n<meta name=\"description\" content=\"A frank discussion about photoshop culture and why child modelling agencies are against it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aerie and the unretouched model\" \/>\n<meta property=\"og:description\" content=\"A frank discussion about photoshop culture and why child modelling agencies are against it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Talent Management Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-25T13:48:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-03T17:14:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh6.googleusercontent.com\/P7oVVj5-2Ki6wFjdLEbpR722gRMbbS8MkXhc7YkJgB-vP5uyyxwdAfdPgXbgoyzhJVsbQJJLiqWMqM-As4yTvl7teq0EZYDHv5gZZ6sbFRYweCi8VutBSYVrrO3qiZhIAw\" \/>\n<meta name=\"author\" content=\"Talent Management\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@talentmanagemnt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Talent Management\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/\"},\"author\":{\"name\":\"Talent Management\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09\"},\"headline\":\"Aerie and the unretouched model\",\"datePublished\":\"2014-04-25T13:48:42+00:00\",\"dateModified\":\"2015-11-03T17:14:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/\"},\"wordCount\":782,\"image\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lh6.googleusercontent.com\/P7oVVj5-2Ki6wFjdLEbpR722gRMbbS8MkXhc7YkJgB-vP5uyyxwdAfdPgXbgoyzhJVsbQJJLiqWMqM-As4yTvl7teq0EZYDHv5gZZ6sbFRYweCi8VutBSYVrrO3qiZhIAw\",\"keywords\":[\"modelling careers\",\"Talent Management agency\",\"unretouched model\"],\"articleSection\":[\"Advice\",\"Fashion\",\"Models\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/\",\"url\":\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/\",\"name\":\"Aerie and the unretouched model\",\"isPartOf\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lh6.googleusercontent.com\/P7oVVj5-2Ki6wFjdLEbpR722gRMbbS8MkXhc7YkJgB-vP5uyyxwdAfdPgXbgoyzhJVsbQJJLiqWMqM-As4yTvl7teq0EZYDHv5gZZ6sbFRYweCi8VutBSYVrrO3qiZhIAw\",\"datePublished\":\"2014-04-25T13:48:42+00:00\",\"dateModified\":\"2015-11-03T17:14:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09\"},\"description\":\"A frank discussion about photoshop culture and why child modelling agencies are against it.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#primaryimage\",\"url\":\"https:\/\/lh6.googleusercontent.com\/P7oVVj5-2Ki6wFjdLEbpR722gRMbbS8MkXhc7YkJgB-vP5uyyxwdAfdPgXbgoyzhJVsbQJJLiqWMqM-As4yTvl7teq0EZYDHv5gZZ6sbFRYweCi8VutBSYVrrO3qiZhIAw\",\"contentUrl\":\"https:\/\/lh6.googleusercontent.com\/P7oVVj5-2Ki6wFjdLEbpR722gRMbbS8MkXhc7YkJgB-vP5uyyxwdAfdPgXbgoyzhJVsbQJJLiqWMqM-As4yTvl7teq0EZYDHv5gZZ6sbFRYweCi8VutBSYVrrO3qiZhIAw\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.talentmanagement.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aerie and the unretouched model\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#website\",\"url\":\"https:\/\/www.talentmanagement.com\/blog\/\",\"name\":\"Talent Management Blog\",\"description\":\"Your daily fix of the top fashion, modelling, beauty and entertainment news, views, trends, and tips\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.talentmanagement.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09\",\"name\":\"Talent Management\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/954811ecf579f7ab91ad0ddf0bfc2f82182eabc89a372b805df199f6fd9b1392?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/954811ecf579f7ab91ad0ddf0bfc2f82182eabc89a372b805df199f6fd9b1392?s=96&d=mm&r=g\",\"caption\":\"Talent Management\"},\"sameAs\":[\"http:\/\/www.talentmanagement.com\",\"https:\/\/x.com\/talentmanagemnt\"],\"url\":\"https:\/\/www.talentmanagement.com\/blog\/author\/wpadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aerie and the unretouched model","description":"A frank discussion about photoshop culture and why child modelling agencies are against it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/","og_locale":"en_US","og_type":"article","og_title":"Aerie and the unretouched model","og_description":"A frank discussion about photoshop culture and why child modelling agencies are against it.","og_url":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/","og_site_name":"Talent Management Blog","article_published_time":"2014-04-25T13:48:42+00:00","article_modified_time":"2015-11-03T17:14:26+00:00","og_image":[{"url":"https:\/\/lh6.googleusercontent.com\/P7oVVj5-2Ki6wFjdLEbpR722gRMbbS8MkXhc7YkJgB-vP5uyyxwdAfdPgXbgoyzhJVsbQJJLiqWMqM-As4yTvl7teq0EZYDHv5gZZ6sbFRYweCi8VutBSYVrrO3qiZhIAw","type":"","width":"","height":""}],"author":"Talent Management","twitter_card":"summary_large_image","twitter_creator":"@talentmanagemnt","twitter_misc":{"Written by":"Talent Management","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#article","isPartOf":{"@id":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/"},"author":{"name":"Talent Management","@id":"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09"},"headline":"Aerie and the unretouched model","datePublished":"2014-04-25T13:48:42+00:00","dateModified":"2015-11-03T17:14:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/"},"wordCount":782,"image":{"@id":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#primaryimage"},"thumbnailUrl":"https:\/\/lh6.googleusercontent.com\/P7oVVj5-2Ki6wFjdLEbpR722gRMbbS8MkXhc7YkJgB-vP5uyyxwdAfdPgXbgoyzhJVsbQJJLiqWMqM-As4yTvl7teq0EZYDHv5gZZ6sbFRYweCi8VutBSYVrrO3qiZhIAw","keywords":["modelling careers","Talent Management agency","unretouched model"],"articleSection":["Advice","Fashion","Models"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/","url":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/","name":"Aerie and the unretouched model","isPartOf":{"@id":"https:\/\/www.talentmanagement.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#primaryimage"},"image":{"@id":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#primaryimage"},"thumbnailUrl":"https:\/\/lh6.googleusercontent.com\/P7oVVj5-2Ki6wFjdLEbpR722gRMbbS8MkXhc7YkJgB-vP5uyyxwdAfdPgXbgoyzhJVsbQJJLiqWMqM-As4yTvl7teq0EZYDHv5gZZ6sbFRYweCi8VutBSYVrrO3qiZhIAw","datePublished":"2014-04-25T13:48:42+00:00","dateModified":"2015-11-03T17:14:26+00:00","author":{"@id":"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09"},"description":"A frank discussion about photoshop culture and why child modelling agencies are against it.","breadcrumb":{"@id":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#primaryimage","url":"https:\/\/lh6.googleusercontent.com\/P7oVVj5-2Ki6wFjdLEbpR722gRMbbS8MkXhc7YkJgB-vP5uyyxwdAfdPgXbgoyzhJVsbQJJLiqWMqM-As4yTvl7teq0EZYDHv5gZZ6sbFRYweCi8VutBSYVrrO3qiZhIAw","contentUrl":"https:\/\/lh6.googleusercontent.com\/P7oVVj5-2Ki6wFjdLEbpR722gRMbbS8MkXhc7YkJgB-vP5uyyxwdAfdPgXbgoyzhJVsbQJJLiqWMqM-As4yTvl7teq0EZYDHv5gZZ6sbFRYweCi8VutBSYVrrO3qiZhIAw"},{"@type":"BreadcrumbList","@id":"https:\/\/www.talentmanagement.com\/blog\/2014\/04\/aerie-and-the-unretouched-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.talentmanagement.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Aerie and the unretouched model"}]},{"@type":"WebSite","@id":"https:\/\/www.talentmanagement.com\/blog\/#website","url":"https:\/\/www.talentmanagement.com\/blog\/","name":"Talent Management Blog","description":"Your daily fix of the top fashion, modelling, beauty and entertainment news, views, trends, and tips","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.talentmanagement.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09","name":"Talent Management","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/954811ecf579f7ab91ad0ddf0bfc2f82182eabc89a372b805df199f6fd9b1392?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/954811ecf579f7ab91ad0ddf0bfc2f82182eabc89a372b805df199f6fd9b1392?s=96&d=mm&r=g","caption":"Talent Management"},"sameAs":["http:\/\/www.talentmanagement.com","https:\/\/x.com\/talentmanagemnt"],"url":"https:\/\/www.talentmanagement.com\/blog\/author\/wpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/posts\/18084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/comments?post=18084"}],"version-history":[{"count":9,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/posts\/18084\/revisions"}],"predecessor-version":[{"id":18582,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/posts\/18084\/revisions\/18582"}],"wp:attachment":[{"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/media?parent=18084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/categories?post=18084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talentmanagement.com\/blog\/wp-json\/wp\/v2\/tags?post=18084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}