{"id":16242,"date":"2013-07-26T13:00:23","date_gmt":"2013-07-26T13:00:23","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=16242"},"modified":"2013-07-26T13:10:30","modified_gmt":"2013-07-26T13:10:30","slug":"talent-management-on-abercrombie-fitchs-anti-fat-ugly-lawsuit","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2013\/07\/talent-management-on-abercrombie-fitchs-anti-fat-ugly-lawsuit\/","title":{"rendered":"Talent Management On Abercrombie & Fitch’s ‘Anti-Fat & Ugly’ Lawsuit"},"content":{"rendered":"
\"Talent<\/a>
Talent Management on latest A&F lawsuit<\/figcaption><\/figure>\n

Regular readers of the Talent Management<\/a> blog may remember controversial comments from Mike Jeffries of Abercrombie & Fitch that had resurfaced earlier this year.<\/p>\n

The eccentric CEO caused widespread offence by boldly admitting a conscious intention to exclude \u2018average\u2019 looking customers from his stores. Now the company is once again in hot water as a result and facing a discrimination lawsuit…<\/p>\n

In an interview with Salon Jeffries declared: \u201cWe hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don\u2019t market to anyone other than that.<\/p>\n

\u201cIn every school there are the cool and popular kids, and then there are the not-so-cool kids. We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don\u2019t belong [in our clothes], and they can\u2019t belong. Are we exclusionary? Absolutely.<\/p>\n

“Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”<\/p>\n

This is the position of a man who transformed this once struggling company into a billion dollar brand with his run of brow-raising business choices. Is he a marketing genius, or has his lucky streak just run out? Jeffries\u2019 A&F marketing decisions include those to make thongs (printed with phrases like \u2018Wink Wink\u2019 and \u2018Eye Candy\u2019) for 10-year-old girls, and padded bikini tops for 7-year-olds.<\/p>\n

When asked how he felt about the negative reaction to these particular products he stated: \u201cThat was a bunch of bullsh*t. People said we were cynical, that we were sexualising little girls. But you know what? I still think those are cute underwear for little girls. And I think anybody who gets on a bandwagon about thongs for little girls is crazy. Just crazy!<\/p>\n

\u201cThere\u2019s so much craziness about sex in this country. It\u2019s nuts! I can see getting upset about letting your girl hang out with a bunch of old pervs, but why would you let your girl hang out with a bunch of old pervs?\u201d<\/p>\n

\u201cI think that what we represent sexually is healthy. It\u2019s playful. It\u2019s not dark. It\u2019s not degrading! And it\u2019s not gay, and it\u2019s not straight, and it\u2019s not black, and it\u2019s not white. It\u2019s not about any labels. That would be cynical, and we\u2019re not cynical! It\u2019s all depicting this wonderful camaraderie, friendship, and playfulness that exists in this generation and, candidly, does not exist in the older generation.\u201d<\/p>\n

But despite always appearing to have the confidence of his convictions in the past, Jeffries has been forced to back-track on some of those \u2018exclusionary\u2019 comments following a flood of bad press. A recent statement issued by him on the A&F Facebook page read:<\/p>\n

\u201cI want to address some of my comments that have been circulating from a 2006 interview. While I believe that this 7-year-old, resurrected quote has been taken out of context, I sincerely regret that my choice of words was interpreted in a manner that caused offence.<\/p>\n

\u201cA&F is an aspirational brand that, like most speciality brands, targets its marketing at a particular segment of customers. However, we care about the broader communities in which we operate and are strongly committed to diversity and inclusion.<\/p>\n

\u201cWe hire good people who share these values. We are completely apposed to any discrimination, bullying, derogatory characterisations or other anti-social behaviour based on race, gender, body type or other individual characteristics.\u201d<\/p>\n

For many consumers who had found Jeffries\u2019 earlier ‘exclusionary’ comments offensive, this statement was too little, too late and now the brand is in more hot water as France\u2019s human rights watch dog launches a related investigation. Head of the watchdog, Dominique Baudis, has explained that, “Though physical appearance may legitimately be a key and determining professional factor for models, that’s not so for sales staff.”<\/p>\n

This viewpoint suggests that A&F\u2019s hiring policies are discriminatory and it looks like Jeffries will be facing another lawsuit by the end of the year.<\/p>\n

Meanwhile a disgruntled consumer had this to say by way of confirmation that his above apology was considered empty by many:<\/p>\n

\u201cIn my opinion, A&F CEO Mike Jeffries looks like his face is melting from all that plastic surgery. The fact that he plasters young male models all over his store adds to this creepiness factor.<\/p>\n

\u201cJust kidding, I am apposed to creepiness discrimination! See? I can be a bully too and then halfheartedly apologise for it.\u201d<\/p>\n

Do you think she has a point?<\/p>\n","protected":false},"excerpt":{"rendered":"

Talent Management can reveal that A&F is once again in hot water after comments on marketing to (and employing) ONLY “cool, good looking”…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116,7],"tags":[1876,2888,74,2499,2478,348,2584,2603,2559,2635,2548,2512,2524],"class_list":["post-16242","post","type-post","status-publish","format-standard","hentry","category-men","category-models","tag-abercrombie-fitch","tag-mike-jeffries","tag-models-direct","tag-models-direct-review","tag-models-direct-reviews","tag-plus-size-models","tag-reviews","tag-talent-management-agency-review","tag-talent-management-modelling","tag-talent-management-modelling-agency","tag-talent-management-models","tag-talent-management-review","tag-talent-management-reviews"],"yoast_head":"\nTalent Management On Abercrombie & Fitch's 'Anti-Fat & Ugly' Lawsuit<\/title>\n<meta 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