{"id":1623,"date":"2011-04-20T11:54:09","date_gmt":"2011-04-20T11:54:09","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=1623"},"modified":"2011-04-20T11:54:55","modified_gmt":"2011-04-20T11:54:55","slug":"ultimo-signs-up-7-real-models-for-new-range","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/ultimo-signs-up-7-real-models-for-new-range\/","title":{"rendered":"Ultimo Signs Up 7 ‘Real’ Models For New Range"},"content":{"rendered":"
\"Ultimo's<\/a>
Ultimo's 7 'Real' Models Chosen For New Range<\/figcaption><\/figure>\n

Since its launch, Ultimo has become one of the most\u00a0famous lingerie brands in Europe thanks to its high-profile\u00a0media campaigns and famous celebrity models.<\/p>\n

But yesterday, our all-time favourite lingerie company announced that seven ‘real’ women <\/a>will be modelling their newest campaign.<\/p>\n

Of course, this is lingerie tycoon Michelle Mone\u2019s second Real Women Campaign.<\/p>\n

Replacing the \u2018professional model\u2019 with the \u2018real model\u2019, the first campaign was a raging success and it seems the company is keen that average women continue to represent the brand \u2013 after all, it\u2019s average woman who buy the brand.<\/p>\n

The 7 lucky models chosen by Ultimo range from a size 8 to a curvier 18, demonstrating that the term \u2018real\u2019 doesn\u2019t automatically equate to overweight.<\/p>\n

Mone, CEO of Ultimo, said: \u201cAll of the women were thrilled and did a brilliant job.\u201d<\/p>\n

And to top it off \u2013 as though we weren\u2019t pleased enough to see real women fronting a major brand \u2013 the campaign is also in aid of a good cause.<\/p>\n

Mone added: \u201cWe managed to raise an incredible \u00a3100,000 with this campaign for charities including Breast Cancer Care, Cash for Kids and Children with Leukaemia.<\/p>\n

Underneath the glamour of all the make-up artists, hair stylists and crew, we all knew we were doing something really worthwhile which made the day even more special.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

But yesterday, our all-time favourite lingerie company announced that seven ‘real’ women will be modelling their newest campaign.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,7],"tags":[647,597,722],"class_list":["post-1623","post","type-post","status-publish","format-standard","hentry","category-fashion","category-models","tag-lingerie-modelling","tag-real-models","tag-ultimo"],"yoast_head":"\nUltimo Signs Up 7 'Real' Models For New Range - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/ultimo-signs-up-7-real-models-for-new-range\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultimo Signs Up 7 'Real' Models For New Range - 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