{"id":1597,"date":"2011-04-18T14:44:22","date_gmt":"2011-04-18T14:44:22","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=1597"},"modified":"2011-04-20T11:27:39","modified_gmt":"2011-04-20T11:27:39","slug":"marks-and-spencers%e2%80%99-chosen-models","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/marks-and-spencers%e2%80%99-chosen-models\/","title":{"rendered":"Marks and Spencer&#8217;s Chosen Models"},"content":{"rendered":"<figure id=\"attachment_1598\" aria-describedby=\"caption-attachment-1598\" style=\"width: 300px\" class=\"wp-caption alignnone\"><a rel=\"attachment wp-att-1598\" href=\"http:\/\/www.talentmanagement.com\/blog\/2011\/04\/marks-and-spencers%e2%80%99-chosen-models\/lisa-boat_1854684b\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1598\" title=\"Lisa Snowdon models for the new M&amp;S S\/S '11 ad campaign\" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2011\/04\/Lisa-Boat_1854684b-300x187.jpg\" alt=\"Lisa Snowdon models for the new M&amp;S S\/S '11 ad campaign\" width=\"300\" height=\"187\" srcset=\"https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2011\/04\/Lisa-Boat_1854684b-300x187.jpg 300w, https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2011\/04\/Lisa-Boat_1854684b.jpg 620w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-1598\" class=\"wp-caption-text\">Lisa Snowdon models for the new M&amp;S S\/S &#39;11 ad campaign<\/figcaption><\/figure>\n<p>The latest <a href=\"http:\/\/www.marksandspencer.com\/\" target=\"_blank\">Marks and Spencer<\/a> ad campaigns are the secret to the company\u2019s soaring figures. In addition, they have spectacularly pushed celebrities such as Dannii Minogue, Jamie Redknapp, VV Brown, Twiggy, Lisa Snowdon and Ana Barros to the forefront of the <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\/women\/\" target=\"_blank\">modelling industry<\/a>.\u00a0 The three-tiered campaign features a number of \u2018firsts\u2019 for Marks and Spencer under the brand new \u2018Only at Your M&amp;S\u2019 tag line. The campaign you are likely to spot currently swamping our TV screens features the new spring womenswear fashion adverts, the first to include the \u2018Only at Your M&amp;S\u2019 branding. In addition, the new ad also incorporates the company\u2019s first ever M&amp;S menswear ad featuring Jamie Redknapp <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\/men\/\" target=\"_blank\">modelling<\/a>.<\/p>\n<p>Each of these models brings a slightly different appeal, and Marks and Spencer has very cleverly picked them in accordance with the separate areas of their brand. Set to Michael Bubl\u00e9&#8217;s \u2018It Had Better Be Tonight\u2019 and inspired by the key trends for spring, the advertisement shows all of the above stars in Miami featuring four main looks.<\/p>\n<p>The first spring look is the nautical \u2018Star In Stripes\u2019 look, which sees the girls modelling chic striped dresses and coats at a marina location topped off with enormous sunglasses and equally enormous hats. Next up is the \u2018Have a Doris Day\u2019 section featuring all of the girls attempting to out-Doris each other in classic 50s inspired pieces. \u2018Play Your Wild Card\u2019 features Dannii and VV working a fierce Glamazon look as the girls zip across a river on an air boat. Lastly, the ad rounds up with a glamorous pool party at dusk for the \u2018Oh So Sexy 70s\u2019 look proudly portraying M&amp;S\u2019s \u2018killer heels that don\u2019t kill\u2019!<\/p>\n<p>The \u2018mum\u2019 appeal is certain to come from Dannii Minogue, having recently given birth to baby boy Ethan. Dannii is now a globally recognised face and although best known as an x-factor judge, she is sure to be the most relatable figure for busy working mums.<\/p>\n<p>Lisa Snowdon provides the classic British girl-next-door appeal in conjunction with Ann Beatriz who models the latest collection of lingerie \u2013 both of whom it is fair to assume are targeting the slightly younger generation. Lastly, and interestingly, Marks and Spencer has added urban singer VV Brown to their hit list. At aged just 28, VV\u2019s R&amp;B background and existing appeal to the younger generation will contribute the same aspect to the M&amp;S advertising campaigns.<\/p>\n<p>Supermodel Twiggy is perhaps the most renowned of the entire bunch. Having been part of the Marks and Spencer clothing campaigns since their relaunch in 2005, Twiggy has helped turn around M&amp;S\u2019s fortunes and helped ensure clothes continue to fly out of the stores at ridiculous speeds. At 58 years of age, Twiggy is evidently appealing to the older women in Marks and Spencer&#8217;s audience, and with great success.<\/p>\n<p>Marks and Spencer is targeting the somewhat difficult \u2018every-woman\u2019 sector; all ages, all looks and all sizes. This is only further testimony to the fact that relatable <a href=\"http:\/\/www.modelsdirect.com\/become-a-model\/women\/looks-types\/\" target=\"_blank\">\u2018real life\u2019 models <\/a>are in much higher demand and are also proving that <a href=\"http:\/\/www.talentmanagement.com\/ourmodelssay-select.html\" target=\"_blank\">modelling success<\/a> comes in many forms \u2013 away from the size zero, editorial world of Vogue and fashion catwalks. Traditional advertising, clothes and every day models work brilliantly for Marks and Spencer and long may it continue to do so.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest Marks and Spencers ad campaigns are the secret to the company\u2019s soaring figures. In addition, they have spectacularly pushed celebrities such as Dannii Minogue, Jamie Redknapp, VV Brown, Twiggy, Lisa Snowdon and Ana Barros to the forefront of the modelling industry.  <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,116,7,16,61],"tags":[714,710,711,713,709,333,597,233,197,712],"class_list":["post-1597","post","type-post","status-publish","format-standard","hentry","category-fashion","category-men","category-models","category-musicians","category-tv","tag-ana-barros","tag-dannii-minogue","tag-jamie-redknapp","tag-lisa-snowdon","tag-marks-and-spencer","tag-menswear","tag-real-models","tag-springsummer-2011","tag-twiggy","tag-vv-brown"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marks and Spencer&#039;s Chosen Models - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/marks-and-spencers\u2019-chosen-models\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marks and Spencer&#039;s Chosen Models - Talent Management Blog\" \/>\n<meta property=\"og:description\" content=\"The latest Marks and Spencers ad campaigns are the secret to the company\u2019s soaring figures. In addition, they have spectacularly pushed celebrities such as Dannii Minogue, Jamie Redknapp, VV Brown, Twiggy, Lisa Snowdon and Ana Barros to the forefront of the modelling industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/marks-and-spencers\u2019-chosen-models\/\" \/>\n<meta property=\"og:site_name\" content=\"Talent Management Blog\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-18T14:44:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-04-20T11:27:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2011\/04\/Lisa-Boat_1854684b-300x187.jpg\" \/>\n<meta name=\"author\" content=\"Talent Management\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@talentmanagemnt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Talent Management\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/marks-and-spencers%e2%80%99-chosen-models\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/marks-and-spencers%e2%80%99-chosen-models\/\"},\"author\":{\"name\":\"Talent Management\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/#\/schema\/person\/2861ed5cc2f2db36454d80204f82de09\"},\"headline\":\"Marks and Spencer&#8217;s Chosen Models\",\"datePublished\":\"2011-04-18T14:44:22+00:00\",\"dateModified\":\"2011-04-20T11:27:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/marks-and-spencers%e2%80%99-chosen-models\/\"},\"wordCount\":593,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/marks-and-spencers%e2%80%99-chosen-models\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2011\/04\/Lisa-Boat_1854684b-300x187.jpg\",\"keywords\":[\"Ana Barros\",\"Dannii Minogue\",\"Jamie Redknapp\",\"Lisa Snowdon\",\"Marks and Spencer\",\"menswear\",\"real models\",\"spring\/summer 2011\",\"Twiggy\",\"VV Brown\"],\"articleSection\":[\"Fashion\",\"Men\",\"Models\",\"Musicians\",\"TV\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/marks-and-spencers%e2%80%99-chosen-models\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/marks-and-spencers%e2%80%99-chosen-models\/\",\"url\":\"https:\/\/www.talentmanagement.com\/blog\/2011\/04\/marks-and-spencers%e2%80%99-chosen-models\/\",\"name\":\"Marks and Spencer's Chosen Models - 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