{"id":15250,"date":"2013-05-08T10:08:02","date_gmt":"2013-05-08T10:08:02","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=15250"},"modified":"2013-06-06T10:12:09","modified_gmt":"2013-06-06T10:12:09","slug":"models-direct-reviews-hms-groundbreaking-new-plus-size-marketing-approach","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2013\/05\/models-direct-reviews-hms-groundbreaking-new-plus-size-marketing-approach\/","title":{"rendered":"Models Direct Reviews H&#038;M\u2019s Groundbreaking New \u2018Plus-size\u2019 Marketing Approach"},"content":{"rendered":"<figure id=\"attachment_15251\" aria-describedby=\"caption-attachment-15251\" style=\"width: 249px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.talentmanagement.com\/blog\/2013\/05\/models-direct-reviews-hms-groundbreaking-new-plus-size-marketing-approach\/screen-shot-2013-05-08-at-10-38-45\/\" rel=\"attachment wp-att-15251\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15251\" alt=\"Gorgeous model Jennie Runk\" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2013\/05\/Screen-Shot-2013-05-08-at-10.38.45-249x300.png\" width=\"249\" height=\"300\" srcset=\"https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2013\/05\/Screen-Shot-2013-05-08-at-10.38.45-249x300.png 249w, https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2013\/05\/Screen-Shot-2013-05-08-at-10.38.45.png 632w\" sizes=\"auto, (max-width: 249px) 100vw, 249px\" \/><\/a><figcaption id=\"caption-attachment-15251\" class=\"wp-caption-text\">Gorgeous model Jennie Runk<\/figcaption><\/figure>\n<p><a title=\"Models Direct reviews\" href=\"http:\/\/www.modelsdirect.com\/ourmodelssay-select.html\" target=\"_blank\">Models Direct reviews<\/a> assignments, products and fashions, and this week we have been looking at H&amp;M\u2019s refreshing new approach to the inclusion of curvy models in their latest campaign for beach wear. <!--more--><\/p>\n<p>H&amp;M\u2019s new size 14 to 24 swim wear collection is modelled by the stunning Jennie Runk, but there is no mention of \u2018plus-size\u2019 in the advertisements, instead the collection is simply referred to as \u2018this season\u2019s new swimwear\u2019. Many feel this to be a positive move on the fashion brand\u2019s behalf &#8211; including Miss Runk herself: \u201cI think separating between \u2018normal\u2019 and \u2018plus-size\u2019 is getting a little old fashioned. Plus-sized models are not actually plus-sized women, we&#8217;re just bigger than the average model.\u201d<\/p>\n<p>However, some have highlighted positives in the use of the term \u2018plus-size\u2019. One lady from Sudbury responded to an article about H&amp;M\u2019s new approach saying: \u201cTo be honest, it doesn&#8217;t offend having clothes labelled Plus Size. I am a big bird and searching for &#8216;plus size&#8217; makes it a lot easier to track clothes.\u201d<\/p>\n<p>Miss Runk says: \u201cWe&#8217;re trying to create a movement for every woman to love and embrace her body no matter what kind of body she has. So much of advertising and fashion portrays only one kind of body, and that&#8217;s super tall and super skinny. I think not only should there be more <a title=\"plus-size models\" href=\"http:\/\/www.modelsdirect.com\/help-advice\/model-types\/plus-size-models\" target=\"_blank\">plus-sized models<\/a> in fashion, there should also be more petite, pregnant, ethnic, etc. Every woman should be represented equally &#8211; we&#8217;re all beautiful in our own ways.\u201d<\/p>\n<p>Meanwhile CEO of Abercrombie &amp; Fitch Mike Jeffries has recently faced criticism for excluding \u2018average\u2019 looking customers from his stores:<\/p>\n<p>\u201cWe hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don\u2019t market to anyone other than that.<\/p>\n<p>\u201cIn every school there are the cool and popular kids, and then there are the not-so-cool kids. We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends.<\/p>\n<p>\u201cA lot of people don\u2019t belong [in our clothes], and they can\u2019t belong. Are we exclusionary? Absolutely.\u201d<\/p>\n<p>Who has the right idea??<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Models Direct reviews assignments, products and fashions, and this week we have been looking at H&#038;M\u2019s refreshing new &#8216;plus-size&#8217; approach.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[74,2499,2478,2584,2603,2559,2635,2548,2512,2524],"class_list":["post-15250","post","type-post","status-publish","format-standard","hentry","category-models","tag-models-direct","tag-models-direct-review","tag-models-direct-reviews","tag-reviews","tag-talent-management-agency-review","tag-talent-management-modelling","tag-talent-management-modelling-agency","tag-talent-management-models","tag-talent-management-review","tag-talent-management-reviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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