{"id":12807,"date":"2012-11-12T15:33:59","date_gmt":"2012-11-12T15:33:59","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=12807"},"modified":"2012-11-12T15:37:15","modified_gmt":"2012-11-12T15:37:15","slug":"kingsmill-accused-of-sexualising-schoolgirls-in-new-ad-featuring-teen-actress","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/11\/kingsmill-accused-of-sexualising-schoolgirls-in-new-ad-featuring-teen-actress\/","title":{"rendered":"Kingsmill Accused Of Sexualising Schoolgirls In New Ad Featuring Teen Actress"},"content":{"rendered":"<figure id=\"attachment_12808\" aria-describedby=\"caption-attachment-12808\" style=\"width: 306px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.talentmanagement.com\/blog\/2012\/11\/kingsmill-accused-of-sexualising-schoolgirls-in-new-ad-featuring-teen-actress\/article-2231167-15f312a6000005dc-434_306x506\/\" rel=\"attachment wp-att-12808\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12808\" title=\"Kingsmill Accused Of Sexualising Schoolgirls In New Ad Featuring Teen Actress\" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2012\/11\/article-2231167-15F312A6000005DC-434_306x506.jpg\" alt=\"Kingsmill Accused Of Sexualising Schoolgirls In New Ad Featuring Teen Actress\" width=\"306\" height=\"506\" srcset=\"https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/11\/article-2231167-15F312A6000005DC-434_306x506.jpg 306w, https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/11\/article-2231167-15F312A6000005DC-434_306x506-181x300.jpg 181w\" sizes=\"auto, (max-width: 306px) 100vw, 306px\" \/><\/a><figcaption id=\"caption-attachment-12808\" class=\"wp-caption-text\">Kingsmill Accused Of Sexualising Schoolgirls In New Ad Featuring Teen Actress<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/A5wVtTQzniI\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>It&#8217;s &#8216;grim&#8217;, &#8216;exploits teenage girls&#8217; and &#8216;should be illegal&#8217; \u2013 that&#8217;s what the public have been saying about Kingsmill&#8217;s latest TV ad for their fruit and fibre bread.<\/p>\n<p>Featuring <a href=\"http:\/\/www.actor-direct.com\/\" target=\"_blank\">teen actress<\/a> Tara Berwin, the supposedly family-orientated advert sees the 18-year-old in a mid-thigh length skimpy, verging on sexy, school uniform during breakfast time.<br \/>\n<!--more--><br \/>\nHer younger on screen brother, played by nine-year-old Lewis Hardaker, recites a warning from their dad, saying &#8220;if you think you\u2019re going to school in that skirt, you can think again&#8221;, to which she responds by hiking up her skirt and pulling a provocative pose.<\/p>\n<p>The team at Talent Management have watched the ad, which you can view above, and while we can see how it might be construed as a tad inappropriate, we didn&#8217;t expect the onslaught of complaints that have ensued since it aired.<\/p>\n<p>On a web forum, one furious viewer wrote: &#8220;Perhaps it\u2019s because paedophilia is very much in the public consciousness at the moment but shouldn\u2019t this be illegal? Nearly seeing up the skirt of\u00a0a minor?&#8221;<\/p>\n<p>Another said: &#8220;I really think it exploits teenage girls. At the\u00a0end there is a girl dressed in a\u00a0very short skirt, over-the-knee stockings and it\u2019s basically her school uniform. I just don\u2019t see how it\u2019s appropriate or what it has to do with a Kingsmill loaf. It\u2019s blatantly using sex to sell an everyday product.\u2019<\/p>\n<p>One parent even dubbed it grim, saying: \u2018I think it\u2019s grim, to be honest. The same joke could\u2019ve been made by dressing the girl in any number of other unsuitable-for-school outfits. The camera lingers on her giving a twirl, and the over-the-knee socks make her look like she\u2019s in &#8216;naughty schoolgirl&#8217; fancy dress. Yuk.&#8221;<\/p>\n<p>However, criticism of the advert, which was uploaded to YouTube, saw Berwin retaliate, saying: &#8220;There\u2019s no need to patronise me, I haven\u2019t done anything wrong.&#8221;<\/p>\n<p>A Kingsmill spokesman also defended the ad, saying: &#8220;It captures the playful interactions that are typical of day-to-day family life and demonstrates our understanding of modern families and their needs.&#8221;<\/p>\n<p>Will Ghali, director of brands at Kingsmill owner, Allied Bakeries, added: &#8220;I don\u2019t think it\u2019s suggestive. It\u2019s light-hearted and gets its message\u00a0across in an entertaining and engaging way.&#8221;<\/p>\n<p>Check out the ad above and let us know your thoughts\u2026is it an inappropriate ad that sexualises children or is it a light-hearted take on an normal family situation?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s &#8216;grim&#8217;, &#8216;exploits teenage girls&#8217; and &#8216;should be illegal&#8217; \u2013 that&#8217;s what the public have been saying about Kingsmill&#8217;s latest TV ad for their fruit and fibre bread.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,730,7],"tags":[2479,27],"class_list":["post-12807","post","type-post","status-publish","format-standard","hentry","category-actors","category-children","category-models","tag-tara-berwin","tag-teen-models"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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