{"id":11981,"date":"2012-09-20T10:13:33","date_gmt":"2012-09-20T10:13:33","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=11981"},"modified":"2012-09-20T10:13:34","modified_gmt":"2012-09-20T10:13:34","slug":"i-am-torrid-plus-size-fashion-brand-sends-aspirational-message-to-voluptuous-women","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/09\/i-am-torrid-plus-size-fashion-brand-sends-aspirational-message-to-voluptuous-women\/","title":{"rendered":"“I Am Torrid”: Plus-Size Fashion Brand Sends Aspirational Message To Voluptuous Women"},"content":{"rendered":"
\"Plus-size<\/a>
Plus-size model in Torrid Fall 2012 lingerie portrays the brand's "be sexy, fearless and beautiful" message<\/figcaption><\/figure>\n
\"Plus-size<\/a>
Model in Torrid's new Stiletto jean for Fall 2012 - "It's a figure-hugging silhouette with extra stretch for our sexiest look."<\/figcaption><\/figure>\n

American plus-size fashion brand Torrid have just unveiled their latest campaign, and it’s accompanied by a message that the plus-size models<\/a> here at Talent Management are loving.<\/p>\n

The campaign’s tagline – “I am Torrid” – serves as an aspirational message to voluptuous women about their inherent beauty and sexuality.
\n
\nThis inspiring message goes hand-in-hand with the brand’s belief that their collections – which include fashion apparel, lingerie and accessories for young, voluptuous women who wear a US size 12 and up – stimulate self-confidence and encourage women to feel “sultry and downright irresistible”.<\/p>\n

“Over the last year, the fashion industry has evolved to portray a more inspirational view of the plus sized woman – a move we applaud. Our new, more aspirational brand image reflects this shift and is empowering to our customers,” said Lisa Stanley, Vice President of Marketing for Torrid.<\/p>\n

“Our customers want real fashion that is flattering to their figures, and they want to be portrayed as they are: sexy, fearless and beautiful. The ‘I am Torrid’ campaign tells that story.”<\/p>\n

Shot by renowned fashion photographer Ellen von Unwerth, the campaign’s “I am Torrid” theme is brought alive with some sultry, sexy fashion images of a very stunning plus-size model.<\/p>\n

Let Talent Management know what you think of the new Torrid campaign over on the model agency’s Facebook<\/a> or Twitter<\/a> page!<\/p>\n","protected":false},"excerpt":{"rendered":"

The campaign’s tagline – “I am Torrid” – serves as an aspirational message to voluptuous women about their inherent beauty and sexuality.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,7],"tags":[2348,647,461,279,2347],"class_list":["post-11981","post","type-post","status-publish","format-standard","hentry","category-fashion","category-models","tag-ellen-von-unwerth","tag-lingerie-modelling","tag-plus-sized-clothes","tag-plus-sized-models","tag-torrid"],"yoast_head":"\n"I Am Torrid": Plus-Size Fashion Brand Sends Aspirational Message To Voluptuous Women - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2012\/09\/i-am-torrid-plus-size-fashion-brand-sends-aspirational-message-to-voluptuous-women\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""I Am Torrid": Plus-Size Fashion Brand Sends Aspirational Message To Voluptuous Women - 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