{"id":11944,"date":"2012-09-17T14:01:24","date_gmt":"2012-09-17T14:01:24","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=11944"},"modified":"2012-09-17T14:01:25","modified_gmt":"2012-09-17T14:01:25","slug":"this-years-model-with-this-years-model-joan-smalls-models-for-lfw-sponsor-mercedes-benz","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/09\/this-years-model-with-this-years-model-joan-smalls-models-for-lfw-sponsor-mercedes-benz\/","title":{"rendered":"“This Year’s Model With This Year’s Model”: Joan Smalls Models For LFW Sponsor Mercedes-Benz"},"content":{"rendered":"
\"Mercedes-Benz<\/a>
Mercedes-Benz CLS Shooting Break ad featuring Joan Smalls<\/figcaption><\/figure>\n

London Fashion Week SS13 is now in full swing and the team at Talent Management are enjoying checking out all the latest collections and the designers’ model choices.<\/p>\n

But one model choice we’re loving wasn’t hired by a designer. Stunning Puerto Rican fashion model<\/a> Joan Smalls was booked by Mercedes-Benz to not only showcase their new car design, but to promote the brand as the Official Car Sponsor of London Fashion Week and to celebrate their presence at the heart of Britain\u2019s style industry.
\n
\nThe ad sees intergalactic beauty Smalls sporting a Mohawk and tight vintage catsuit, alongside the object of her desire \u2013 the new CLS Shooting Brake \u2013 and is this season’s futuristic fashion collaboration.<\/p>\n

Dubbed \u2018Form follows perfection\u2019, directed by legendary fashion photographer Mario Testino, it follows on from the likes of Julia Stegner with the SLS AMG shot by Nick Knight; Milla Jovovich in the Mercedes E-Class Convertible by Miles Aldridge; Terry Richardson\u2019s images of Jessica Stam poised on the roof of the A-Class concept car; and last season\u2019s Lara Stone with the SL Roadster presented by Alex Prager.<\/p>\n

With LFW coming to an end tomorrow, Mercedes-Benz has not only produced this slick new fashion-focussed ad, but they’ve also had their fleet of luxurious Mercedes-Benz vehicles out in force across the capital, ensuring that the models, designers and fashion aficionados have gotten to every catwalk show, press conference and after-party in impeccable style.<\/p>\n

Talent Management wants to know what you think of the ad\u2026and the car, tell us your thoughts on Twitter via @models_direct<\/a> or on the model agency’s Facebook page at www.facebook.com\/modelsdirect<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

London Fashion Week SS13 is now in full swing and the team at Talent Management are enjoying checking out all the latest collections and the designers’ model choices.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,7],"tags":[191,268,2341,2167],"class_list":["post-11944","post","type-post","status-publish","format-standard","hentry","category-fashion","category-models","tag-joan-smalls","tag-london-fashion-week","tag-mercedes-benz","tag-springsummer-2013"],"yoast_head":"\n"This Year's Model With This Year's Model": Joan Smalls Models For LFW Sponsor Mercedes-Benz - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2012\/09\/this-years-model-with-this-years-model-joan-smalls-models-for-lfw-sponsor-mercedes-benz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""This Year's Model With This Year's Model": Joan Smalls Models For LFW Sponsor Mercedes-Benz - 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