{"id":11641,"date":"2012-08-30T10:14:36","date_gmt":"2012-08-30T10:14:36","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=11641"},"modified":"2012-08-30T10:14:36","modified_gmt":"2012-08-30T10:14:36","slug":"alesha-dixon-models-american-beauty-style-for-new-impulse-fragrance","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/08\/alesha-dixon-models-american-beauty-style-for-new-impulse-fragrance\/","title":{"rendered":"Alesha Dixon Models ‘American Beauty-Style’ For New Impulse Fragrance"},"content":{"rendered":"
\"Alesha<\/a>
Alesha Dixon named face of an exclusive new fragrance from Impulse<\/figcaption><\/figure>\n

She’s already a guest judge on the latest series of Britain & Ireland\u2019s Next Top Model<\/a>, and now Alesha Dixon has become a model<\/a> herself.<\/p>\n

Talent Management has just found out that the star of Britain\u2019s Got Talent has been named the face\u2026and smile\u2026of an exclusive new fragrance from Impulse.
\n
\nTo celebrate the launch of the brand new scent, aptly named Sweet Smile, Alesha took part in a photoshoot inspired by the sweet and flirty nature of the fragrance itself.<\/p>\n

Baring all in a shot reminiscent of the iconic American Beauty image, Alesha can be seen wearing nothing but her gorgeous grin and a few delicately placed flowers, surrounded by a stunning floral backdrop that emulates the floral notes of the fragrance.<\/p>\n

Alesha said of the modelling job<\/a>:\u00a0\u201cI\u2019ve been a fan of Impulse for years, so I was flattered when they approached me to be the face of the latest fragrance, Sweet Smile. I really enjoyed taking part in the shoot and can\u2019t wait to stock up on the scent once it hits the shelves. It\u2019s perfect for a quick fragrance boost when I\u2019m on-the-go during the day and is guaranteed to always put a smile on my face.\u201d<\/p>\n

Laura Grant, Assistant Brand Manager, Impulse added:\u00a0\u201cWhen it came to casting someone as the face of Sweet Smile, Alesha was the natural choice. Her notoriously infectious smile and positive, confident attitude make her the perfect Impulse ambassador and we\u2019re delighted to have her on board.<\/p>\n

\u201cAlesha\u2019s photo shoot proves that all you need to do to feel calm, confident and gorgeous is put on a smile, spritz on some Impulse and see where it takes you.\u201d<\/p>\n

Impulse Sweet Smile is available exclusively in Superdrug stores as of yesterday for just \u00a31.99.<\/p>\n","protected":false},"excerpt":{"rendered":"

She’s already a guest judge on the latest series of Britain & Ireland\u2019s Next Top Model, and now Alesha Dixon has become a model herself.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,7,1],"tags":[2135,2290],"class_list":["post-11641","post","type-post","status-publish","format-standard","hentry","category-beauty","category-models","category-uncategorized","tag-alesha-dixon","tag-impulse"],"yoast_head":"\nAlesha Dixon Models 'American Beauty-Style' For New Impulse Fragrance - Talent Management Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentmanagement.com\/blog\/2012\/08\/alesha-dixon-models-american-beauty-style-for-new-impulse-fragrance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alesha Dixon Models 'American Beauty-Style' For New Impulse Fragrance - 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