{"id":11451,"date":"2012-08-20T10:28:44","date_gmt":"2012-08-20T10:28:44","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=11451"},"modified":"2012-08-20T10:29:11","modified_gmt":"2012-08-20T10:29:11","slug":"conde-nast-launch-modelling-game-that-sees-girls-power-the-next-catwalk-sensation","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/08\/conde-nast-launch-modelling-game-that-sees-girls-power-the-next-catwalk-sensation\/","title":{"rendered":"Cond\u00e9 Nast Launch Modelling Game That Sees Girls Power The Next Catwalk Sensation"},"content":{"rendered":"
\"Still<\/a>
Still from Cond\u00e9 Nast's first iOS casual game, Fashion Hazard<\/figcaption><\/figure>\n

This morning, a couple of our teen models<\/a> here at Talent Management were raving about a new modelling game for the iPhone and iPad – Fashion Hazard \u2013 so we thought we’d check it out.<\/p>\n

Launched by Cond\u00e9 Nast, the iOS casual game challenges teen girls and young women to power the next catwalk sensation
\n
\nPlayers to go up against the clock and face new and established beauties to conquer the catwalks of the world\u2019s fashion capitals; New York, London, Paris and Milan.<\/p>\n

Players must swipe, tilt and tap their way to the top of the industry. The big question\u2026will they stay in time, stay in line and stay in season, or end up a Fashion Hazard?<\/p>\n

At the start of the game, players begin as model Ellie Redburn, a Kansas-bred novice in the world of high fashion and at the bottom of Fashion Week\u2019s totem pole. Ellie begins in New York City. Her goal is to make a catwalk round-trip before the clock runs out, without tripping, losing her balance or taking the ultimate spill. Ellie advances by earning achievements, dodging flying objects, fending off photographers or trading her bling for special powers from the boutique. But once she\u2019s made it through New York, it\u2019s off to Europe and three more cities, where the game gets harder and the stakes get higher. Once successful, players become a new model and the next level begins.<\/p>\n

\u201cFashion Hazard mixes challenging game play, a sassy design and imaginative storytelling,\u201d said Juliana Stock, senior director business and product development at iPG, who developed the game in-house.<\/p>\n

\u201cWe think girls will really enjoy the combination of fashion and<\/em> action. It\u2019s a unique blend for this demo and a niche we feel has a lot of potential.\u201d<\/p>\n

Fashion Hazard is available now in the Apple App store here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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