{"id":10973,"date":"2012-07-17T14:55:59","date_gmt":"2012-07-17T14:55:59","guid":{"rendered":"http:\/\/www.talentmanagement.com\/blog\/?p=10973"},"modified":"2012-07-17T14:56:00","modified_gmt":"2012-07-17T14:56:00","slug":"lana-del-rey-confirmed-as-the-global-face-voice-of-hm-this-fall","status":"publish","type":"post","link":"https:\/\/www.talentmanagement.com\/blog\/2012\/07\/lana-del-rey-confirmed-as-the-global-face-voice-of-hm-this-fall\/","title":{"rendered":"Lana Del Rey Confirmed As The Global Face &#038; Voice Of H&#038;M This Fall"},"content":{"rendered":"<figure id=\"attachment_10974\" aria-describedby=\"caption-attachment-10974\" style=\"width: 503px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.talentmanagement.com\/blog\/2012\/07\/lana-del-rey-confirmed-as-the-global-face-voice-of-hm-this-fall\/lana\/\" rel=\"attachment wp-att-10974\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10974\" title=\"Lana Del Rey head &amp; shoulders shot for H&amp;M's fall range\" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2012\/07\/lana.jpg\" alt=\"Lana Del Rey head &amp; shoulders shot for H&amp;M's fall range\" width=\"503\" height=\"486\" srcset=\"https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/07\/lana.jpg 503w, https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/07\/lana-300x289.jpg 300w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><\/a><figcaption id=\"caption-attachment-10974\" class=\"wp-caption-text\">Lana Del Rey head &amp; shoulders shot for H&amp;M&#39;s fall range<\/figcaption><\/figure>\n<figure id=\"attachment_10975\" aria-describedby=\"caption-attachment-10975\" style=\"width: 648px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.talentmanagement.com\/blog\/2012\/07\/lana-del-rey-confirmed-as-the-global-face-voice-of-hm-this-fall\/lana2\/\" rel=\"attachment wp-att-10975\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10975\" title=\"Lana Del Rey close-up shot for H&amp;M's fall range\" src=\"http:\/\/assets.talentmanagement.com\/blog\/wp-uploads\/2012\/07\/lana2.jpg\" alt=\"Lana Del Rey close-up shot for H&amp;M's fall range\" width=\"648\" height=\"296\" srcset=\"https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/07\/lana2.jpg 648w, https:\/\/s3-eu-west-1.amazonaws.com\/talentmanagementblog\/2012\/07\/lana2-300x137.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/a><figcaption id=\"caption-attachment-10975\" class=\"wp-caption-text\">Lana Del Rey close-up shot for H&amp;M&#39;s fall range<\/figcaption><\/figure>\n<p>When we found out that Lana del Rey, one of the biggest names in music, was signed by a <a href=\"http:\/\/www.modelsdirect.com\" target=\"_blank\">model agency<\/a>, we knew it wouldn&#8217;t be long until she made her mark on the modelling industry in the same way she has the music industry.<\/p>\n<p>And we weren&#8217;t wrong. Talent Management can confirm that the gorgeous bee-stung beauty will be the global face and voice of H&amp;M this fall.<br \/>\n<!--more--><br \/>\nWe know what you&#8217;re thinking, how can you be the voice of a fashion brand? Well, not only will Lana star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, but she&#8217;ll also feature in a full-length film in which she will sing a cover of &#8216;Blue Velvet&#8217;, shot by director Johan Renck. This fully-plotted music video will be available to see in its entirety at hm.com from September 19, with edited versions set to be used as a TV campaign.<\/p>\n<p>As well as rocking the best of H&amp;M\u2019s Fall fashion in her own inimitable style, Lana is also set to model the brand&#8217;s winter line. H&amp;M have revealed she&#8217;ll star in a second print campaign later in the season, to be shot by S\u00f8lve Sundsb\u00f8.<\/p>\n<p>Donald Schneider, Creative Director at H&amp;M, said of the news: \u201cWe are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that&#8217;s just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana\u2019s own personal style.<\/p>\n<p>&#8220;The commercial that accompanies the campaign is like a mini-film, with a fantastic plot and Lana performing a cover of &#8216;Blue Velvet&#8217;. There\u2019s never been a TV commercial that\u2019s looked anything like this.&#8221;<\/p>\n<p>As major fans of Lana del Rey&#8217;s music, we can&#8217;t wait to see her bring that same passion and drive to modelling &#8211; September 19 literally can&#8217;t come quick enough!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we found out that Lana del Rey, one of the biggest names in music, was signed by a model agency, we knew it wouldn&#8217;t be long until she made her mark on the modelling industry in the same way she has the music industry.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,55,7,16],"tags":[2178,329,1508,1221,1571,1438,543],"class_list":["post-10973","post","type-post","status-publish","format-standard","hentry","category-fashion","category-films","category-models","category-musicians","tag-donald-schneider","tag-hm","tag-inez-van-lamsweerde-vinoodh-matadin","tag-johan-renck","tag-lana-del-ray","tag-music-videos","tag-solve-sundsbo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lana Del Rey Confirmed As The Global Face &amp; 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